Winning starts with hydration: Bisleri’s ‘Carry Your Game’ campaign joins hands with some of India’s top athletes to highlight the role of hydration in achieving peak performance | More sports News – Times of India

When it comes to sports, victory often hinges on many factors, from skill and strategy to physical endurance and mental resilience. However, one element that is frequently overlooked but holds immense importance is hydration. Staying adequately hydrated can make all the difference between triumph and defeat for athletes on the field. It is not a mere matter of quenching thirst; it is a fundamental component of peak performance.
Now let’s look at life off the pitch and beyond competitive moments. Hydration emerges as our silent and potent companion even as we go about our day doing our regular chores. While the thrill of the game may be absent, the demands of life persist and staying adequately hydrated is the best way to stay healthy and fit. The benefits of hydration extend far beyond quenching our thirst. It is intricately linked to our overall physical, emotional and psychological well-being. It summarises why even off the pitch, where victories may not be counted and defeats may not be measured, staying hydrated remains a fundamental aspect of achieving a wholesome, balanced life.
To highlight how hydration can be a small yet profound act of self-care and guide us toward our personal victories, the new compelling campaign by Bisleri is aptly called #CarryYourGame.
It features award-winning athletes Lovlina Borgohain, Manpreet Singh, Ashwini Ponappa, and Nishad Kumar, who has made the country proud by achieving medals at various global sporting tournaments. The campaign #CarryYourGame focuses on how hydration matters on and off the pitch. It showcases how staying hydrated helps India’s finest athletes carry their game forward and why all of us should stay hydrated as we go about our daily tasks. The campaign highlights Bisleri’s 500 ml pack as the ultimate hydration partner that allows you to carry your game in all aspects of life.
Watch the high-octane and entertaining #CarryYourGame film here:

The #CarryYourGame campaign creates a strong connection between hydration and sports while underscoring the importance of water in peak human performance. Bisleri takes a fresh approach through Olympic sports by making a clarion call to everyone to believe in the power of hydration.
The #CarryYourGame campaign is further taken forward with Bisleri associating with leading marathons, athletic associations, cricket partnerships and notable sporting events. At the recently concluded IPL season, Bisleri launched limited-edition bottles of the #CarryYourGame campaign showcasing the famous cricketers from Mumbai Indians, Gujarat Titans, Delhi Capitals and Rajasthan Royals on each Bisleri bottle.
Disclaimer: This article has been produced on behalf of Bisleri by Times Internet’s Spotlight team