The Board of Control for Cricket in India (BCCI) is reported to be wrestling with the question of what would be the best way to auction the media rights for bilateral cricket in the 2023-2027 cycle. The choice, if reports are to be believed, is between a closed process and an open e-auction.
The BCCI’s own experience with the auction of IPL rights last year should provide a clear pointer to the answer. On that occasion, it resorted to e-auctions and ended up earning close to Rs 48,400 crore, a three-fold jump from the previous auction. A logical question to ask would be- why change a process that has worked so well for you so recently in the past?
But past experience is by no means the sole reason why the open e-auction route should be preferred over the closed bid method. Clearly an open auction is by definition more transparent since everybody can see how much is being bid and have no doubts at the end of the process that the highest bidder won.
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The BCCI’s own experience with the auction of IPL rights last year should provide a clear pointer to the answer. On that occasion, it resorted to e-auctions and ended up earning close to Rs 48,400 crore, a three-fold jump from the previous auction. A logical question to ask would be- why change a process that has worked so well for you so recently in the past?
But past experience is by no means the sole reason why the open e-auction route should be preferred over the closed bid method. Clearly an open auction is by definition more transparent since everybody can see how much is being bid and have no doubts at the end of the process that the highest bidder won.
Closed bids have historically been plagued by suspicions of collusion and post-facto bid switching behind closed doors. Obviously, that is not a cloud anybody at the BCCI would want to have hanging over the process.
While the BCCI is technically a private body, we cannot escape the fact that Team India – and hence its bilateral engagements – represents the nation. It would be in keeping with the government’s push for transparency in governance for the BCCI too to adopt a process that is open to public scrutiny for selling what is tantamount to a national asset.
All things taken into consideration, open e-auctions are the best option, the one that serves the board, those who win the auction and the audience for whom all of this is being done, while ensuring that the process is fair and beyond reproach.
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