Warner Music Group (WMG) is acquiring the assets of 12Tone Music, the independent label founded in 2018 by veteran music executive, Doug Morris.
Under this arrangement, Morris will continue to be actively engaged in the day-to-day activities of 12Tone Music and its artists.
The deal is expected to close towards the end of July.
Most recently distributed by ADA, Warner’s independent label and artists services arm, 12Tone’s catalog and roster include artists such as Aftermath’s four-time Grammy winner Anderson .Paak and the 88 Rising collective (featuring global superstar Joji among their roster).
The roster and catalog also include Centricity’s Christian music superstar Lauren Daigle’s Look Up Child, breakthrough electronic producer/artist ILLENIUM, and music legend Dolly Parton.
Multi-Grammy Award winning Anderson .Paak’s most recent Aftermath/12Tone album, Ventura, hit No. 2 on Billboard’s R&B/Hip-Hop Albums chart, and became his first Top 5 album on the Billboard 200.
Most recently, he partnered with Atlantic’s Bruno Mars to create their new joint project, Silk Sonic, which hit No.1 on Billboard’s Hot 100 and Hot R&B/Hip-Hop Songs charts with Leave the Door Open. The debut Silk Sonic album will be released this fall.
Top-charting Dance/Electronic artist, DJ, and producer ILLENIUM, who has over five billion collective global streams to date, signed with 12Tone in early summer of 2020, and his first album for the label, Fallen Embers, was released just last week.
The 88Rising label, founded by Sean Miyashiro, is a platform for Asian American and Asian artists in the US, including multi-platinum Joji, who alone has 7 billion global streams to date, along with Keith Ape, Rich Brian, Warren Hue, and Niki, among others.
Other 12Tone successes have included Lauren Daigle’s breakthrough into the pop mainstream with her third studio album, the Grammy-winning Look Up Child, which debuted at No. 3 on the Billboard 200 and spent 41 weeks at No. 1 on the Christian Albums chart.
In 2020, 12Tone released Dolly Parton’s A Holly Dolly Christmas, which hit No. 1 on Billboard’s Top Country Albums and Top Holiday Albums charts.
“We’re very pleased that Doug has chosen Warner as the team to continue nurturing the amazing artists that 12Tone has signed and developed over the past three years.”
Max Lousada, Warner Music Group
Max Lousada, CEO, Recorded Music, Warner Music Group said: “12Tone is home to some of today’s most compelling artists and innovative label partners, encompassing emerging and established talent that crosses genres and generations.
“We’re very pleased that Doug has chosen Warner as the team to continue nurturing the amazing artists that 12Tone has signed and developed over the past three years.”
“After leading all three major music companies, I loved returning to my indie roots by starting 12Tone. I want to thank Steve Bartels and the 12Tone team for being such a big part of the picture.”
Doug Morris
Doug Morris, said: “After leading all three major music companies, I loved returning to my indie roots by starting 12Tone. I want to thank Steve Bartels and the 12Tone team for being such a big part of the picture.
“This three-year run has been a lot of fun. I look forward to remaining fully engaged with the WMG team, who are outstanding professionals. A special thanks to Max – I know the music couldn’t be in better hands.”Music Business Worldwide
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