Comviva, the mobility solution provider has entered into a partnership with Tata Play Binge. The company claims that the association will further bolster Tata Play’s standing as one of the leading content distribution platforms.
Comviva’s BlueMarble platform shall power Tata Play Binge to maximize its growth by targeting a more extensive customer base beyond its existing DTH subscribers. BlueMarble provides an integrated suite of use cases like catalogue, order, CRM, subscription, billing and revenue management that enables an exceptional customer experience. Media service providers can onboard, launch, manage and stream new services quickly and seamlessly.
In the current OTT ecosystem, customers download multiple content apps and subscribe to different paid content models to view their choice of content. With this move, Tata Play Binge brings in many OTT apps under one roof, giving customers a simplified content-first approach via a single subscription. Through a single subscription and a unified frontend, Tata Play Binge currently offers 20+ OTT apps like Disney+ Hotstar, ZEE5, SonyLIV, Voot Select, MX Player, Lionsgate Play, Hoichoi, Chaupal, Namma Flix, Planet Marathi, ReelDrama, Koode, ManoramaMax, Tarang Plus, Sun NXT, Hungama Play, Eros Now, ShemarooMe, Voot Kids, Curiosity Stream, EPIC ON and DocuBay.
Here’s what the company said
Talking about the partnership, Vishal Arya of Tata Play said, “We are a customer-obsessed organization and continuously strive at setting new benchmarks of experience. One of the distinguishing features of Tata Play Binge is providing a unified subscription model to the customers while managing various subscription models simultaneously. Comviva’s BlueMarble digital platform gives us significant business agility and flexibility in delivering various business models. Our go-to-market time has drastically reduced thereby making Tata Play Binge more competitive and innovative in the market.”
Comviva’s BlueMarble platform shall power Tata Play Binge to maximize its growth by targeting a more extensive customer base beyond its existing DTH subscribers. BlueMarble provides an integrated suite of use cases like catalogue, order, CRM, subscription, billing and revenue management that enables an exceptional customer experience. Media service providers can onboard, launch, manage and stream new services quickly and seamlessly.
In the current OTT ecosystem, customers download multiple content apps and subscribe to different paid content models to view their choice of content. With this move, Tata Play Binge brings in many OTT apps under one roof, giving customers a simplified content-first approach via a single subscription. Through a single subscription and a unified frontend, Tata Play Binge currently offers 20+ OTT apps like Disney+ Hotstar, ZEE5, SonyLIV, Voot Select, MX Player, Lionsgate Play, Hoichoi, Chaupal, Namma Flix, Planet Marathi, ReelDrama, Koode, ManoramaMax, Tarang Plus, Sun NXT, Hungama Play, Eros Now, ShemarooMe, Voot Kids, Curiosity Stream, EPIC ON and DocuBay.
Here’s what the company said
Talking about the partnership, Vishal Arya of Tata Play said, “We are a customer-obsessed organization and continuously strive at setting new benchmarks of experience. One of the distinguishing features of Tata Play Binge is providing a unified subscription model to the customers while managing various subscription models simultaneously. Comviva’s BlueMarble digital platform gives us significant business agility and flexibility in delivering various business models. Our go-to-market time has drastically reduced thereby making Tata Play Binge more competitive and innovative in the market.”
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