Advertising Services

Advertising holding company Omnicom Group Inc. sounded bullish on the future of generative artificial intelligence—which can be used to…

Publicis Groupe SA said Thursday that organic revenue grew 9.4% in the fourth quarter as its data and technology services continued to…

At the height of the Covid pandemic in December 2020, marketing executive Katie Klumper called former colleague Vikram Tank with a request that had nothing to do with her day job: Would he…

A startup backed by an internet-search pioneer wants to give cash to users who share personal data including what they buy or watch on mobile apps. The startup, Caden Inc., operates an app…

While some advertisers were pulling back from Elon Musk’s Twitter Inc. last month, Tumblr began a new ad campaign to encourage users to return to its once-popular social-media…

Major advertising forecasting firms say global advertising growth in 2023 will be slower than previously predicted.  Media owners’ ad revenue will grow…

Marketers are often running digital ads on websites that provide relatively low returns on their investment but generate comparatively high carbon emissions, a new study said.Roughly 15% of…

To make the deal work, Mr. Musk has been trying to add subscription revenue and reassure advertisers about the platform’s future. Twitter was losing money before Mr. Musk bought the company,…

ORLANDO, Fla.—An opening session of a major marketing conference this week included a quick mention of a conversation many industry executives expect to be having soon.“In the next few…

Celebrity deepfakes are coming to advertising.Among the recent entries: Last year, Russian telecommunications company MegaFon released a commercial in which a simulacrum of Hollywood legend…