Advertising Services

Ride-hailing company Uber Technologies Inc. wants to help marketers target consumers with ads based on where they have been and where they are going.Uber…

Publicis Groupe SA upgraded its expectations for 2022 organic-revenue growth as it reported third-quarter results, saying that so far,…

The next battleground in the fight for U.S. marketers’ advertising dollars may be charging stations used by the growing number of Americans who own electric or hybrid plug-in vehicles.…

Consumers have a new ask: They want more control over the type of advertisements they are shown online. More technology companies are preparing to give it to them.ByteDance Ltd.’s TikTok and…

Lyft Inc. has formed Lyft Media, a new business unit consolidating and expanding the advertising offerings at the ride-hailing company.The news comes more than…

The Supreme Court decision overturning Roe v. Wade has created a legally fraught landscape for organizations that advertise abortion services or provide information about getting them.The…

Elon Musk is expected to confirm his desire to own Twitter Inc. TWTR 2.07% when he…

Investors knew that the world wasn’t clicking for online advertisers right now. In a snap on Monday night, they grasped how dire the situation might be.…

A bipartisan group of senators led by Utah Republican Mike Lee introduced legislation Thursday that would take aim at conflicts of interest in the advertising…

At the upfronts, as the television industry’s annual pitch event for advertisers is known, the traditional TV aspect of the spiel this year may have never been less important.Amid the hurtle…