Street view to guarding user base: why MapmyIndia is the preferred alternative to Google Maps
Synopsis
From digitisation to the government’s data governance policy, MapmyIndia has several factors going in its favour. Further, the company has substantial growth potential in the B2C segment as it has been deriving most of its revenues from B2B customers so far. But the concentration of its customer base could prove to be a major headwind for the homegrown company.
More than two decades ago, a well-settled couple in the US decided to move back to India. Their goal was to set up a company that sells digital maps and geographic data covering India’s uniquely diverse topography.In February 1995, Rakesh and Rashmi Verma founded CE Info Systems, more popularly known as MapmyIndia. Among the first generation of technology companies in India, MapmyIndia has not only survived the dotcom bust but also managed to
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