The timing of the Australian Turf Club’s announcement that this Saturday’s Everest horse race has doubled its attendance to 10,000 guests at Sydney’s Royal Randwick Racecourse was perfect. Racegoers that care as much about their outfits as the odds were already celebrating the city’s Freedom Day in queues at beauty salons, barbers and brow technicians.
With its $15 million prize money, Everest has been trying to drown out the thunder of the Melbourne Cup Carnival since launching in 2019 and a style assault is part of the deafening arsenal. The Melbourne Cup had already announced that 10,000 guests will be allowed through their gates, enlisting Princess Diana’s niece Lady Kitty Spencer as part of its fashion judging panel, and Everest has gone into overdrive to catch up.
Co-founder of The Volte Bernadette Olivier said that searches for dresses from Rixo and Acler have surged since attendance numbers for Everest increased.Credit:Trevor Collens, supplied.
“We’ve already seen a spike in searches,” said Bernadette Olivier, co-founder of e-boutique The Volte, which houses 500 dress rental services. “Customers in Sydney were already booking their get-out-of-lockdown outfits, but now we’re seeing surges for more traditional pieces and millinery, which makes it clear that they’re booking for the races.”
Zimmermann and international labels Rixo and Cult Gaia are the most popular brands being hired for the races, with the women attending Everest in a pink halter-neck top by Aje and a red dress from Acler having already beaten the odds.
Sydney milliner Neil Grigg has gone into hat overdrive for the expanded Everest horse race on Saturday,Credit:Justin McManus
“Those pieces have been booked back-to-back until Christmas,” Olivier said.
Sydney milliner Neil Griggs is now working on the same number of hats for Everest as he did last year, when attendance reached 11,000.
“I even have one customer who is not sure what they’re wearing, so they’ve ordered two hats,” Grigg said. “It’s hard to go from lockdown when you were trying to get inspired by dyeing feathers or creating something for the window to this. Imagine if the Caulfield Cup was on. Then things would really be happening.”
Melbourne’s Caulfield Cup will go ahead without an audience in the stands on Saturday, while Sydney’s style set, with a nose for champagne and the occasional whiff of horseflesh, gears up for a photo finish at Everest.
For all the latest Life Style News Click Here
For the latest news and updates, follow us on Google News.
Denial of responsibility! NewsBit.us is an automatic aggregator around the global media. All the content are available free on Internet. We have just arranged it in one platform for educational purpose only. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials on our website, please contact us by email – [email protected]. The content will be deleted within 24 hours.
