Red carpet arrivals begin at an Oscars hoping for a comeback

It’s one of many shifts, both slight and tectonic, around this year’s ceremony. After two years of pandemic — and a socially distanced 2021 edition with record-low ratings — the Academy Awards will try to recapture their exalted place in pop culture with a revamped telecast that’s expected to see a streaming service win best picture for the first time.

It won’t be easy. The film industry recovered significantly from the pandemic in 2021, but despite one of the biggest hits in years in “Spider-Man: No Way Home,” the rebound has been fitful. The global movie industry sold about half the tickets last year as it did two years ago, $21.3 billion in 2021 compared to $42.3 billion in 2019, according to the Motion Picture Association. Hollywood pushed more of its top films directly into homes than ever before; half of this year’s 10 best-picture nominees were streamed at or very near release. Even the film academy shifted entirely to a streaming platform for voters, rather than DVD screeners.

Then there are the challenges of commanding worldwide attention for a night of Hollywood self-congratulation after two years of pandemic and while Russia’s war ravages Ukraine. Packer has said the war in Ukraine will be respectfully acknowledged during the broadcast. Some stars, like Sean Penn, have lobbied the academy to have Ukrainian President Volodymyr Zelenskyy speak at the ceremony. Some stars sported blue ribbons in support of Ukraine.

It will be a staggered start, with stars making their way into the Dolby at different times. ABC’s red carpet preshow is running 6:30 to 8 p.m., with the first hour of awards happening inside the theater between 7-8 p.m. News of those winners will spread first on social media and later be woven into the telecast. To accommodate the shift, the red carpet will also open an hour earlier than usual, at 4 p.m. Eastern.

The rejiggered approach, which has been deeply unpopular with some academy members, should make for some complicated red-carpet logistics. The academy, wanted to give each winner an uncompromised moment, is urging attendees to be in their seats by 7 p.m. That led to an earlier red carpet, with many stars — including Jessica Chastain, a nominee for “The Eyes of Tammy Faye” — arriving with enough time to be seated for the pre-show.

“I’m here to see all the early categories because so often a lot of attention goes to the actors because people see our faces on screen,” said Chastain. “But the reality is there’s so many people that are involved in creating a performance and creating a film, and I need to acknowledge and admire each one of them. I’m excited. I mean, to be here tonight, I get to see all of your faces without masks on. It’s really very emotional and beautiful.”

Hairstyling and makeup (where “Tammy Faye” is nominated) is one of the eight pre-show categories to be handed out during what producers are calling the “golden hour.” The others are: film editing, sound, original score, production design, live-action short, animated short and documentary short.

“We are heading in, we’ll see how this goes,” Nicholas Britell, nominated for his “Don’t Look Up” score said with a laugh and a shrug on the red carpet. “We’re all learning, we’re all learning.”

Already inside the Dolby long before showtime was Donald Mowat, nominated for hair and makeup for “Dune.”

“I’ve been in this business for 35 years,” Mowat said. “This is already the Oscar for me.”

Earlier this month, more than 70 Oscar winners, including James Cameron, Kathleen Kennedy and Guillermo del Toro, warned that the change would turn some nominees into “second-class citizens.”

Behind the change is alarm over the Oscars fast-falling ratings. While drops have been common to all major network award shows, last year’s show attracted only about 10 million viewers, less than half of the 23.6 million the year before. A decade ago, it was closer to 40 million.

To help restore the Oscars’ position, some argued in the lead-up to this year’s awards that a blockbuster like “Spider-Man: No Way Home” should have been nominated for best picture. It’s up for just visual effects.

One thing producers have promised: the night’s final award will be best picture. Last year’s show concluded awkwardly with the unexpected presentation of best actor to a not-present Anthony Hopkins.

AP Film Writer Lindsey Bahr and Writer Amanda Lee Myers contributed to this report.