Once a growth leader, Cognizant fell into a rut. Can new CEO Ravi Kumar pull off a turnround?
Synopsis
Cognizant’s growth has lagged the industry despite a pandemic-triggered demand surge. Besides, it has struggled to retain talent. Senior executives have left at a fast clip. How did a company known for its growth lose its pace, and what will its CEO have to do to get it back on the growth track amid a slowdown in the sector?
In June 2012, Infosys was going through a tough time. Growth had slowed, and to make things worse, Cognizant had overtaken it in terms of revenue, becoming the second-largest Indian IT-services company.Despite the fact that Cognizant began more than a decade after Infosys, the feat surprised no one. Infosys executives tried to play down the change in rankings. The US-headquartered company would cut prices to win deals, they said, making a
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