NOCA Beverages, The Better Boozy Beverage Brand, Appoints Chief Commercial Officer

Andrew Norlin, Chief Commercial Officer of NOCA

“This is a monumental opportunity to join an innovative team that is revolutionizing the alcoholic beverage industry,” said Norlin.

BOSTON (PRWEB)
February 28, 2023

Today, NOCA Beverages (“NOCA”), the better boozy beverage brand has announced the addition of Andrew Norlin, previously Senior Vice President of National Accounts at Pabst Brewing Company to NOCA’s leadership team. Norlin has been named the company’s Chief Commercial Officer to oversee the sales & distribution strategy and implementation. NOCA Beverages’ unique product offering allows customers a non-carbonated, better-for-you, refreshing and flavorful alternative to flavored malt beverages and ready-to-drink (RTD) cocktails currently on shelves. Currently, NOCA produces a wide variety of non-carbonated boozy lemonade flavors, boozy water flavors and has two celebrity collaboration packages that will be on shelves soon, including the recently announced Boozy Iced Tea in partnership with social media sensation Too Turnt Tony.

Since its inception in 2019, NOCA has achieved rapid growth through key distribution and retail partnerships, in conjunction with innovative marketing strategies. NOCA launched in New Hampshire and Massachusetts, and is expanding to a distribution footprint of 22 states in 2023. To date, NOCA has established retail mandates at Kroger, Walmart, Albertsons, and a multitude of other regional chain accounts.

Andrew Norlin began his career with Craft Brew Alliance where he spent almost seven years in a variety of roles from supply chain to field sales to national accounts. He spent the last 8 years with Pabst Brewing Company, most recently holding the role of SVP National Accounts where he oversaw a team of 45 sales & marketing professionals working with the leading retailers across all channels of business including large format, small format, on premise and ecommerce. He also served as the commercial lead on Pabst innovation committee and was instrumental in the rise of Jack Daniels Country Cocktails, now one of the fastest growing FMB brands in the country.

“This is a monumental opportunity to join an innovative team that is revolutionizing the alcoholic beverage industry,” said Norlin. “NOCA has created an incredible brand that offers consumers a truly differentiated and unique drinking experience. People are looking for full flavored, better-for-you options and we plan to provide them with just that. I look forward to driving growth and adoption of our revolutionary beverages through new distribution and retail partnerships across the country.”

About NOCA Beverages

NOCA is the first better boozy beverage brand focusing on non-carbonated, full flavor and better-for-you alternatives. NOCA brings to market the smoothest boozy beverages possible that never leaves consumers feeling full or bloated. Headquartered in Boston, MA, and led by three college friends, NOCA is currently distributed in 15 states and quickly expanding across the country. Consumers can find stores that carry NOCA and more information at https://drinknoca.com/. For media information or business inquiries, write to [email protected].

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