Kamal Haasan-starrer Vikram’s success gets shoutout in Amul topical, fans say ‘good cinema finally being celebrated’

Amul India on Monday released a new topical for the success of Kamal Haasan-starrer Vikram, which was released on Friday. Vikram, which stars Kamal Haasan in the lead role, minted over ₹150 crore worldwide in just three days of its release. The film has received a positive response on social media and from the critics. Also Read: Vikram review: Kamal Haasan’s glorious comeback lays the groundwork for Tamil cinema’s most ambitious franchise

Sharing the new topical on their Instagram and Twitter handles, Amul India wrote, “#Amul Topical: Kamal Haasan excels in his comeback blockbuster.”

One person commented on Amul India’s post, “Amul: The taste of India. Kamal: The actor of India.” Another person wrote, “Kamal Haasan the box office monster is back.” Sharing it, another fan wrote, “What a tribute to the return of the GOAT…good cinema finally being celebrated and not just box office numbers.” A fan also tagged the film’s director, Lokesh Kanagaraj and wrote, “@Dir_Lokesh @RKFI..wow what a comeback in really it’s matters about business. Hats off to our very own universal hero @ikamalhaasan sir. #Vikram #VikramHitlist.” Many others retweeted the post with heart emojis.

Vikram, a Tamil film, which was dubbed and released in Telugu, Hindi and Malayalam, features Kamal in a role he originally played in the 1986 film of the same name. He returns as former agent Vikram of the coveted Black Squad, which used to work for the government. Fahadh Faasil plays the current head of the squad while Vijay Sethupathi plays a drug kingpin.

According to Hindustan Times review of the film, “Lokesh not only paid a heartfelt tribute to his ‘guru’, with Vikram – a sequel of sorts to Kamal’s 1986 film of the same name – he teased the beginning of a franchise; one that could keep Kamal active for years to come. Vikram allows Kamal to have fun, and he’s helped by Fahadh Faasil and Vijay Sethupathi, who make their presence felt with strong performances.”

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