Hannah Dudley named Head of Artist Promotion and Marketing at amuse – Music Business Worldwide

Hannah Dudley has been named Head of Artist Promotion and Marketing at Swedish independent music distribution and artist services company amuse.

Dudley will be in charge of developing amuse’s catalog of signed tracks.

Dudley has 14 years’ experience across digital and traditional music marketing, and joins amuse’s global label team to lead strategy and manage campaigns for amuse’s licensed roster.

The hire follows what amuse calls a “year of growth” for the label, which has 5000+ tracks within its catalog of licensed music, it says.

Hannah Dudley started her career at EMI in London, in charge of digital strategy for artists like The Beatles, David Bowie, blur and Pink Floyd.

She went on to Warner UK as Head of Digital, working on albums for Robert Plant, Johnny Marr and Pink Floyd.

In 2015, she relocated to the US to start her own marketing consultancy in Nashville.

She then joined Sony Nashville as VP of Marketing Strategy and New Business, where her role included overseeing debuts for Maren Morris and Kane Brown.

Most recently, prior to joining amuse, she was Global Director of Marketing Strategy at digital agency WMA, where she ran strategic marketing campaigns for independent artists including Ingrid Michaelson, Donovan Woods and Sony Japan’s millennium parade.

“amuse’s label has such a powerful proposition.”

Hannah Dudley

Hannah Dudley, said: “amuse’s label has such a powerful proposition.

“Through the services we offer to signed artists, we are driving real strategic value that sets us apart from our competitors.

“Our latest projects showcase our ability to supercharge our artists’ careers while helping them retain their independent identity and honestly, it’s a privilege to work with such talent.”

“The past year was already very successful for our label, so we’re very excited for what’s to come.”

Christoffer Mard, amuse

Christoffer Mard, Chief Label Officer at amuse, added: “Hannah’s expertise, network and understanding of the modern music marketing landscape makes her the perfect link between our data-driven A&R approach and the campaigns that take our signed music and artists to the next stage of their career.

“The past year was already very successful for our label, so we’re very excited for what’s to come.”

In January, Roshi Motman was appointed CEO of amuse.

Motman had held the position of amuse’s COO since October 2020.

Motman succeeded Co-founder Diego Farias, who had stepped down from his role as CEO and exited the firm after seven years.Music Business Worldwide