Dolly Parton to launch the ‘Dollyverse’, a Web3 experience offering ‘limited-edition NFTs’ – Music Business Worldwide

Dolly Parton has become the latest superstar artist to enter the lucrative world of NFTs.

Parton has partnered with FOX Entertainment’s Blockchain Creative Labs (BCL) to launch the Dollyverse, described in a press release as an “audience-centric Web3 experience”.

The Dollyverse project says it will release an “exclusive selection of official and certified Dolly NFT collectibles”.

Parton joins a growing list of superstar artists to release NFTs, including the likes of Bob Dylan.

One of the most prominent in the space however is Snoop Dogg, who recently-announced plans to turn his newly-acquired Death Row Records into an ‘NFT label‘, and is also involved in various other NFT projects.

Collectables on offer in the ‘Dollyverse’ This includes limited-edition NFTs of her forthcoming Run, Rose, Run album, and a limited series of Dolly-inspired NFT artwork, for purchase during and after SXSW.

There will also be a livestream event taking place at Dolly’s first-ever SXSW Festival appearance on March 18.

In-person attendees at Dolly’s performance will be able to claim a free NFT, while fans streaming the event will be also able to receive tokens authenticating their participation.

The unveiling of the Dollyverse is tied into to the release of Dolly Parton’s original novel, Run, Rose, Run, co-written with author James Patterson, and its companion music album, Dolly.

“There’s almost nothing more important to me than connecting with my fans.”

Dolly Parton

Dolly Parton, said: “There’s almost nothing more important to me than connecting with my fans. And I’m almost always up for trying something new and different.

“I’d say releasing NFTs at my first ever appearance at SXSW, with James Patterson by my side, definitely counts as new and different!”

“Yet again Dolly is at the top of her craft.”

Danny Nozell, Dolly Parton manager

Danny Nozell, Dolly Parton Manager, added: “Yet again Dolly is at the top of her craft.

“Her goal with new music has always been to use her gifts to connect with people.

“This partnership with BCL at SXSW, and the launch of ‘Dollyverse,’ provide her a totally new way to do that.”

“[dolly] is a national treasure, whose important contributions to the world transcend her incredible work as an entertainer.”

Scott Greenberg, BCL

Scott Greenberg, CEO of BCL, said: “I am a huge Dolly Parton fan. Who isn’t?

“She is a national treasure, whose important contributions to the world transcend her incredible work as an entertainer.

“Dolly is a true pioneer who brings the highest level of quality, heart and authenticity to everything she touches, which is why she’s the perfect person to introduce to the mainstream audience an easy-to-use, Web3 experience that will live stream her SXSW event and provide them the opportunity [to] own and enjoy her music — not just a right to stream it – all designed to bring Dolly even closer to her fans.”

“Dolly Parton’s participation in SXSW 2022 fulfills one of our longtime goals.”

Hugh Forrest, SXSW

Hugh Forrest, Chief Programming Officer for SXSW, said: “Dolly Parton’s participation in SXSW 2022 fulfills one of our longtime goals and we’re absolutely ecstatic to have her involved in this year’s event in such a unique way.

“Beyond her legendary status in the music industry, Dolly embodies the SXSW spirit as she extends her unique brand of creativity across many verticals.

“Most importantly, Dolly serves as an inspirational and unifying role model for millions of fans — spanning different ages, occupations, and viewpoints — from all over the world.”Music Business Worldwide