“One of our favorite coffees, this fruit-dried Natural Gesha is nothing short of amazing. With notes of white grapes, lilac and guava, it’s no wonder this coffee has won a place among the country’s best.” – Crimson Cup Sustainability Director Brandon Bir.
COLUMBUS, Ohio (PRWEB)
August 01, 2022
Crimson Cup Coffee & Tea is roasting a new crop of its award-winning Natural Gesha coffee, which grows in the high jungle of Oxapampa, Peru.
“One of our favorite coffees, this fruit-dried Natural Gesha is nothing short of amazing,” said Crimson Cup Sustainability Director Brandon Bir. “With notes of white grapes, lilac and guava, it’s no wonder this coffee has won a place among the country’s best.”
An earlier crop of Natural Gesha was a finalist in the 2021 Good Food Awards, winning a place among the country’s top craft coffees.
In 2019, Natural Gesha took home two medals at the Golden Bean North America competition, contributing to Crimson Cup’s Small Franchise/Chain Roaster Championship.
Coffee lovers can experience Crimson Cup Natural Gesha at the company’s CRIMSON flagship store and at Crimson Cup Coffee Shops in Columbus, Tallmadge and Westchester, Ohio. To enjoy at home, purchase the coffee on the Crimson Cup or CRIMSON websites.
Crimson Cup recommends brewing light roasted Natural Gesha with a Hario v60 brewer using 27 grams of finely ground coffee to 410 grams of water (including 40 grams of bloom water).
Bir discovered Natural Gesha during one of his frequent trips to develop relationships with Peruvian coffee farmers. He met grower Hector Portocarrero through the NARSA (NEGOCIACIONES AGROINDUSTRIAL AREVALO S. A.) co-op.
“We are thankful that Hector shares his exceptional Gesha with us,” Bir said. “Our friends at NARSA dried this special coffee on their roof-top drying facility, which assisted in even-drying and clarity in flavor and sweetness.”
Crimson Cup has been working with NARSA since 2014 as a part of its unique Friend2Farmer initiatives. The roaster makes economic, environmental and social impacts in coffee farming communities through these iniatives, which are part of its Focus on Good.
“We created Friend2Farmer to forge a connection between coffee farmers and coffee consumers,” Bir said. “Specialty coffee consumers seek out exceptional coffees and are willing to pay more for a superb cup. When growers earn more, they can invest in farms and communities.
“As a coffee roaster, we benefit by roasting the best coffee and delivering it to our customers,” he added. “We’re honored to work with small-plot farmers to produce their best possible cup and to help them win recognition for their hard work.”
Among other contributions to the local coffee community, Crimson Cup has funded rooftop raised drying beds and helped develop and certify The Quality Lab at NARSA.
Bir, who is also a licensed Q Grader and SCA Lab Inspector, worked with NARSA and its affiliated COOPERU organization for two years to develop The Quality Lab at NARSA. Crimson Cup consulted on building and equipping the lab to SCA standards and contributed professional quality coffee grinders. The facility was certified as an SCA Premier Training Campus in 2018.
NARSA Founder Don Julio Abel Arevalo Tello and his team focus on helping small coffee and cacao farmers in Peru’s Central Highlands and Amazon regions gain market access throughout Peru and beyond.
“Don Julio’s team pushes cup quality and crop health to develop a more sustainable industry,” Bir said. “This aligns perfectly with Crimson Cup’s commitment to quality and sustainability.”
About Crimson Cup Coffee & Tea
Founded in 1991, Crimson Cup is at the forefront of the coffee industry. Its attentive roasting, startup support and global partnerships are consciously designed for the greater good of communities around the world. Among other national recognitions, the company has earned 2020 and 2017 Good Food Awards, the 2019 Golden Bean Champion for Small Franchise/Chain Roaster and Roast magazine’s 2016 Macro Roaster of the Year.
Crimson Cup travels the world searching for the perfect cup – driven by meaningful relationships, honesty and a shared vision for the future. Its Friend2Farmer initiatives foster respect and decency through mutually beneficial collaboration across local and global communities.
Through its 7 Steps to Success coffee shop startup program, the company teaches entrepreneurs how to open and run independent coffee houses in their local communities. By developing a coffee shop business plan, entrepreneurs gain insight into how much it costs to open a coffee shop.
Crimson Cup coffee is available through over 350 independent coffee houses, grocers, college and universities, restaurants and food service operations across 30 states, Guam and Bangladesh. The company also owns several Crimson Cup Coffee Shops and a new CRIMSON retail flagship store. To learn more, visit crimsoncup.com, or follow the company on Facebook and Instagram.
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