Synopsis
Addition of Bisleri to its portfolio may catapult TCPL to unquestioned leadership in the organised packaged water market ahead of Coca Cola’s Kinley and PepsiCo’s Aquafina. Bisleri has a 32% share of the ₹8,000-crore organised packaged water market.
ET Intelligence Group: Tata Consumer Products’ (TCPL) proposed acquisition of the Bisleri brand, which is synonymous with the packaged-water category in the country, will establish its leadership credentials in a line of business where the salt-to-software conglomerate has a visible presence in the market’s premium end through Himalayan and Tata Copper Plus.
Addition of Bisleri to its portfolio may catapult TCPL to unquestioned leadership in
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