Big Billion push: Flipkart has many firsts this festive season. Some hit the mark, others the sellers
Synopsis
Flipkart has introduced several new features and sales strategies this festive season. But some sellers complain that the e-commerce giant, which is generally gung-ho during this period, has gone hyper-aggressive this time.
An overhaul of its mobile app, a precursor sale event to the flagship Big Billion Days (BBD), and a non-participation penalty for sellers. Flipkart has pulled out all stops to drive sales amid concerns that a shift in consumer preference to offline retail and the overall muted sentiment, coupled with inflationary pressures, could dent e-commerce volumes this festive season. Major e-commerce players, which hold several sale events for four months
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