Apple’s Scary Fast Event: New M3 Chip Family, MacBook Pro Line & iMac

The next generation of MacBook Pro will utilize the M3 family of chips shown at Apple’s Scary Fast event on October 30, continuing the company’s trend of moving away from Intel chips.

Apple revealed its next-generation M3 silicon, the latest MacBook Pro family and a new iMac at a Halloween-themed Scary Fast event on October 30.

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Apple’s M3 chips boast graphics and AI performance increases

Apple’s next-generation silicon — the M3, M3 Pro and M3 Max (Figure A) — are what Apple CEO Tim Cook called a “new family of breakthrough chips.”

Figure A

The M3 line is the first family of chips for a personal computer built using 3 nanometer technology for extraordinarily small transistors, said Johny Srouji, senior vice president of hardware technologies at Apple. In the GPU, the M3 family has dynamic caching, which adjusts GPU utilization depending on how memory is being used and increases performance for demanding apps and games. It includes hardware accelerated mesh shading for geometry in animation and hardware accelerated ray tracing for gaming.

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The Apple M3 adds increased capabilities, a 12-core CPU and 18-core GPU, and is up to 40% faster than the M1 Pro. It supports up to 24 GB of memory. M3 Max has a 16-core CPU, a 40-core GPU and up to 128 GB of memory for the largest AI workloads.

New MacBook Pro line with M3 chips can be preordered now

The M3 chip family is at the core of the new line of Apple MacBook Pro laptops. There are three tiers of options.

• The 14″ inch Apple MacBook Pro with the M3 chip is up to 60% faster than the 13″ MacBook Pro with M1, Apple said. This level of performance is good for 3D modeling or augmented reality, Apple said.
• The 14″ and 16″ Apple MacBook Pro with M3 Pro have greater performance and more unified memory than the MacBook Pros using M3 chips and are suitable for coders, medical researchers and other professionals. These new Apple laptops can be attached to two displays.
• The Apple MacBook Pro with M3 Max is good for the largest use cases like 3D animation or generative AI and includes up to 128 GB of unified memory. It can attach to four external displays.

The MacBook Pro, which can be preordered now and goes on sale November 7, will start at $1,599 for the 14″ model and $2,499 for the 16″ model.

New iMac running on Apple’s M3 can be preordered now

Lastly, Apple announced a new 24″ iMac desktop with the M3 chip (Figure B).

Figure B

The new iMac starts at $1,299. It can be preordered today and will be available next week on November 7.