Amul Celebrates Release Of Priyanka Chopra’s ‘Citadel’ With A Creative Topical

When it comes to jumping onto trends, no one does it better than Amul. The dairy brand has always treated us to fascinating doodles on the latest happenings around the world. From Elon Musk’s $44 billion Twitter deal to RRR’s infectious track ‘Naatu Naatu’ winning the Oscar, Amul just doesn’t miss anything. This time, Amul has created a special topical giving tribute to Priyanka Chopra for her new web series, Citadel. The creative shared by the official Instagram handle of Amul features Priyanka Chopra and her co-star, Richard Madden. Both characters are seen holding slices of bread with delicious butter spread on them. “Citadelicious, Can’t be forgotten” reads the text on the doodle. The caption reads, “Amul Topical: Priyanka Chopra stars in exciting new web series!” Take a look:

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Many people reacted to the delightful Amul creative. One user said, “You know you’ve made it when you get an Amul butter ad made after you.” Another wrote, “Delicious! Love it with Priyanka and Richard.” A third person commented, “Queen Priyanka buttery delicious.” “Cant wait for next episodes,” added another. The first two episodes of Citadel premiered on Amazon Prime Video on April 28, and the first season consists of six episodes.

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Earlier this month, Priyanka Chopra kicked off promotions for her thrilling web series in London on a sweet note. How? Well, she shared a picture on her Instagram Stories of a silky smooth piece of chocolate topped with crystal icing. Not only that, but there was also a circular stand with a gun in the center, entirely made of chocolate and with “Citadel” written on it. Read more about it here.

What do you think of this topical? Do share your thoughts with us in the comments section below.