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7-Eleven launches its latest sustainably sourced coffee option

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7-Eleven has brought a new coffee flavor to its stores this week, launching 7-Reserve premium coffee at participating locations for a limited time. The new variety offers a bright flavor profile thanks to the growing conditions of the Guatemalan beans it uses. It’s the first 7-Eleven 7-Reserve coffee to come from the Huehuetenango region, which infuses its beans with its volcanic soil and a higher elevation producing a fragrant flavor with a sweet aftertaste. 

Available for the same price as other 7-Eleven brews, the 7-Eleven Reserve premium brew is Rainforest Alliance Certified, developed from sustainably sourced Arabica beans. These popular beans are grown, processed, and sold from the same region, keeping profits local and reducing environmental harm.

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