What Is Google Workspace Individual, and How Does It Work?

These templates let you quickly send a professional-looking email newsletter, all from within Gmail.

You can customize the background color, add a custom footer, and add social media links (you can’t change much else, though). There’s also a multi-send feature, which sends a separate copy of each email to different people using mailing lists in Google Contacts. Your readers can unsubscribe from these lists, if they choose.

This is all about as barebones an email marketing tool as you can imagine—there aren’t even user analytics. The main benefit is that you can do all of this without leaving Gmail.

Most people serious about sending a newsletter should look elsewhere. I’m not sure why anyone would use this over Mailchimp, which offers a free version that sends emails to up to 2,000 people, or Substack, or Buttondown, both of which can send a newsletter to as many people as you can get to sign up. Still, it’s interesting to see something like this added to Gmail, and I could imagine it growing into a more powerful tool over time.

Note: Google Workspace Individual Doesn’t Come With Any Extra Storage Space

Google limits free users to 17 gigabytes (GB) of space spread across Gmail, Google Drive, and Google Photos. Business customers of Google Workspace get extra storage—the cheapest plan, starting at $6 per user, offers 30 GB of storage space.

Google Workspace Individual, which costs $10 per user, doesn’t offer any additional storage space over the free version. Individual users who want extra storage space have to pay for a Google One account on top of their Google Workspace Individual subscription. The cheapest plan offers 100 GB of space for $2 a month.

How Is Google Workspace for Business Different?

Google Workspace was, until recently, only offered for business users. It was until recently called G-Suite; before that, it was called Google Apps for Your Domain.

The idea was that, for a monthly per-user fee, companies could use Gmail for their company email addresses and also have secure access to Google Docs, Calendar, and other applications. You can’t set this service up unless you own a domain name.