“We needed a radical artist who cannot only create the necessary visual energy for a bottle, but someone who could represent sensory complexity – the very purpose of our cuvée concepts – so strikingly,” said Mark Newton, Head of Brand at Waterford Distillery.
NEW YORK (PRWEB)
March 21, 2023
Waterford Distillery, terroir-driven Irish whisky producer, has today announced a new partnership with experimental French artist, Nathanaël Koffi, to bring a fresh and bold perspective to its flagship single malt.
The distillery’s forthcoming release, The Waterford Cuvée – Koffi, scheduled for release this Autumn, brings together its individually-distinct Single Farm Origins to craft a multi-layered, complex single malt. By layering distinct distillates, which is radical in the whisky world, their cuvées are actually assembled following the same production principles as the great winemaking chateaux of Bordeaux.
Nathanaël Koffi, 27, has now designed a label that reflects Waterford Whisky’s unique production methodology – which includes terroir-driven distillations, organics and long fermentations – to create the most naturally flavorsome single malts. The contemporary, vibrant visuals mirror the colors of Ireland, terroir, barley, heritage and greenery.
Nathanaël Koffi said, “Through layering colors and patterns, I have aimed to capture the multi-dimensional and complex natural flavors of this ultimate Waterford Whisky cuvée. It harnesses everything I love about Waterford Distillery and its whiskies: body, texture and avant-garde methodologies.”
Waterford Distillery harnesses a scientifically-proven, terroir-driven methodology, where the influence of soil, microclimate and place influences the flavor compounds in barley and therefore captured in spirit. Each of its Single Farm Origin bottlings are produced separately with barley grown on individual terroirs across Southern Ireland, and each one displays unique flavor characteristics. In addition to this, Waterford Distillery is the world’s largest producer of organic and biodynamic whiskies. The distillery’s single malts reveal total transparency via its unique TÉIREOIR code, which allows drinkers to trace each bottle back to its barley fields, enjoy content from the farms and see details of every barrel used for that whisky.
Mark Newton, Head of Brand at Waterford Distillery, said, “We needed a radical artist who cannot only create the necessary visual energy for a bottle, but someone who could represent sensory complexity – the very purpose of our cuvée concepts – so strikingly. Nathanael’s paintings, and his often unusual canvases, stand out a mile; a supreme talent, he was a very natural choice.”
Nathanaël Koffi’s experimentation with different media, textures, and sensations began with his first exhibition, “Première”, in June 2022. His evolution as an artist is evident from his early ‘skateboard’ works to his current, unconventional creations. Collaborations with notable brands such as Maison Kitsune, Sézane, Moleskine and Adidas have advanced his artistic journey along the way.
Waterford Distillery’s partnership with Nathanaël Koffi continues its tradition of using upcoming artists to interpret the complex layers of its flagship whisky, having worked with Irish artist, Leah Hewson, in 2021.
About Waterford Whisky: Waterford Whisky is on a quest to unearth whisky’s most natural flavors. Unashamedly influenced by the world’s greatest winemakers, Waterford brings the same intellectual drive, methodology and rigor to unearth the nuances that make Waterford Whisky the most profound single malt ever created. Across southern Ireland, warmed by the Gulf Stream, temperate, moist air crosses fertile soils to produce a verdant landscape and the world’s finest barley. Since barley is the source of malt whisky’s complex flavors, it makes abundant sense to focus on where and how the barley is cultivated. Those flavors are shaped by place, by the soils that nourish its roots, by the microclimate in which it ripens. By terroir. Waterford is a whisky of the world, born of Irish barley. It is agricultural produce, not a manufactured product. For more information, please visit https://waterfordwhisky.com/
Nathanaël Koffi’s Instagram: @nathanaelkoffi
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