Virgin Voyages and Sestra Systems Hit The High Seas With Innovative Beverage Program

One of Sestra System’s Connected Taps Onboard The Scarlet Lady

“When two companies that are re-imagining their respective industries come together, the process is fun, and the outcome is sure to turn heads. This is not your average cruise, and we’re proud to sail with Scarlett Lady and her sisters.” said Lev Volftsun, CEO of Sestra Systems.

STERLING, Va. (PRWEB)
October 19, 2021

Virgin Voyages, the new lifestyle travel brand focused on delivering irresistible cruise vacations, and Sestra Systems, the industry leader in smart dispensing, welcome Sailors back to sea with a beverage experience as innovative as Scarlet Lady.

Sestra’s unique IoT-connected dispensing solutions and sophisticated analytics platform are essential on-board systems and a key component of Virgin Voyages’ beverage strategy and sustainability initiatives. Working together, the companies are driving their shared vision of creating positive change for people and for the planet.

Virgin Voyages has committed to integrating sustainability into every part of the Sailor experience. Scarlet Lady has been outfitted with the latest state-of-the-art equipment and innovative food concepts throughout. Virgin Voyages eliminated buffets, serves sustainable seafood and direct trade coffee, and uses many techniques and technologies to source responsibly and reduce waste, a key benefit of Sestra’s technology. Additionally, Virgin has banned single-use plastic, and Sestra’s TapWise draft solution enables the use of recyclable and reusable materials across the ship.

Virgin Voyages created the first cruise line that is carbon neutral for its direct emissions footprint. In addition to shaking up how drinks are served, the Crew on-board Scarlet Lady use data directly from Sestra’s platform to transform their entire beverage operation. Sestra’s impressive solution keeps beverage taps cloud connected, even when out at sea, delivering actionable data and providing significant value to Virgin Voyages’ Sailors and Crew. This value includes:

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  Controlled beverage dispensing that significantly reduces waste while preserving the water that feeds our seas
• In-service monitoring and alerts that streamlines operations so the Crew can worry less about the bar and focus on giving Sailors the voyage of a lifetime
• Faster service so Sailors spend less time waiting for beverages and more time deciding which deck to explore next
• Full integration with Scarlet Lady’s smart wearables so Sailors can pour themselves a drink in The Galley

Charles Steadman, Senior Manager of Virgin Voyages’ Beverage and Bar Development and Operations said, “Sestra’s innovative dispensing solution is unlike anything else in the industry. Working with their team and their solution helps us deliver on our promises of sustainability and Sailor experience in a smart way. And, we use Sestra’s analytics and insights to pinpoint inventory needs of every bar, and drive faster turnarounds. They are a true partner in every sense of the word, we couldn’t be more excited to work with them.”

Scarlet Lady arrived in the United States from London in mid-September and set sail on her “MerMaiden” voyage from her home port of Miami on October 6th.

“When two companies that are re-imagining their respective industries come together, the process is fun, and the outcome is sure to turn heads. This is not your average cruise, and we’re proud to sail with Scarlett Lady and her sisters,” said Lev Volftsun, CEO of Sestra Systems.

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