Uber founder Kalanick’s KitchenPlus has made a tepid start. How long can its ‘cloudy’ future simmer?
Synopsis
The infrastructure-as-a-service play in cloud kitchens is struggling to gain a foothold in India. For south-east Asia, Travis Kalanick was forced to tweak the model and take properties on lease instead of buying them. However, going by the early signals, despite that, the model will require several reiterations before it starts delivering results.
After Travis Kalanick was unceremoniously booted out of Uber, he did not take long before diving into his next challenge. Even in his next idea, the underlying premise was similar to the cab-hailing venture — from cabs for hire, he was now offering cloud kitchens on hire. In 2018, Kalanick invested USD150 million in Los Angeles-based City Storage Systems, which provided kitchen space to catering businesses, and this became the first milestone
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