Threads is here — live updates and first impressions of Instagram’s Twitter rival

Wondering how to sign up for Threads? As long as you already have an Instagram account, it’s a breeze. Once you’ve downloaded Threads from your respectives smartphone OS’s app store (links above) you can simply log in using your Instagram account credentials.

Once you’ve logged in, you’ll have the option to carry over your Instagram profile details and follow the same people you follow on Instagram who have also joined Threads. Of course, you could skip both of these if you want, tailoring your profile page to your liking and finding accounts to follow via the search tab.

Welcome to our Threads live blog. At the time of this writing, Threads has been live for more than 14 hours and has welcomed more than 10 million users.

It’s Kate Kozuch here, our managing editor of social and video. As my job title might suggest, I eagerly made a Threads account when the app became available at 7 p.m. ET. As a forewarning, I lost several precious hours of sleep to exploring Threads. Would I call it doom-scrolling? It’s hard to say, considering a majority of the posts I’ve seen so far are sewing puns.