Synopsis
Apple’s ramp up in India on both retail and manufacturing fronts marks a significant shift in its strategy. As it looks to de-risk from global supply-chain shocks, Apple also wants to engage directly with customers in India as it sees the world’s second-largest smartphone market as a major growth engine.
Apple was ready for India a quarter of a century back. But India wasn’t — until last week. On April 18, Apple CEO Tim Cook opened the doors of the company’s first retail store in India in Mumbai’s Bandra Kurla Complex (BKC), much to the excitement of the iPhone maker’s fans across the country. Cook, who posed for selfies and exchanged pleasantries with customers who had lined up outside the store amid the reverberating beats of dhol, later
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