![The internet's famous dancing baby from 1996 is getting a new look](https://bloximages.chicago2.vip.townnews.com/tucson.com/content/tncms/assets/v3/editorial/9/6f/96fc0493-2076-5191-8807-a082e714d0ff/6273b56058cf1.image.jpg?resize=200%2C200 200w, https://bloximages.chicago2.vip.townnews.com/tucson.com/content/tncms/assets/v3/editorial/9/6f/96fc0493-2076-5191-8807-a082e714d0ff/6273b56058cf1.image.jpg?resize=300%2C300 300w, https://bloximages.chicago2.vip.townnews.com/tucson.com/content/tncms/assets/v3/editorial/9/6f/96fc0493-2076-5191-8807-a082e714d0ff/6273b56058cf1.image.jpg?resize=400%2C400 400w, https://bloximages.chicago2.vip.townnews.com/tucson.com/content/tncms/assets/v3/editorial/9/6f/96fc0493-2076-5191-8807-a082e714d0ff/6273b56058cf1.image.jpg?resize=540%2C540 540w, https://bloximages.chicago2.vip.townnews.com/tucson.com/content/tncms/assets/v3/editorial/9/6f/96fc0493-2076-5191-8807-a082e714d0ff/6273b56058cf1.image.jpg?resize=750%2C750 750w, https://bloximages.chicago2.vip.townnews.com/tucson.com/content/tncms/assets/v3/editorial/9/6f/96fc0493-2076-5191-8807-a082e714d0ff/6273b56058cf1.image.jpg?resize=1200%2C1200 1200w, https://bloximages.chicago2.vip.townnews.com/tucson.com/content/tncms/assets/v3/editorial/9/6f/96fc0493-2076-5191-8807-a082e714d0ff/6273b56058cf1.image.jpg?resize=1440%2C1440 1700w)
The internet’s famous dancing baby from 1996 is getting a new look.
If you were born before 1990, you may remember the 3D graphic of an almost-naked baby that danced on a loop to become one of the internet’s earliest viral phenomenons.
The strange-yet-sassy “Dancing Baby” began spreading via forwarded email chains in 1996 before it appeared on major news networks around the US and cha-chaed its way into the TV show “Ally McBeal” to remind the titular character of her ticking biological clock.
To make you feel even older, that (not real) child would now be 26 years old, using dating apps and — presuming it’s American — figuring out how to purchase its own health insurance policy.
To celebrate the baby’s journey into adulthood, the clunky GIF has gotten a new 3D-rendered overhaul thanks to its original creators, Michael Girard, Robert Lurye and John Chadwick, in collaboration with the Vienna-based creative group HFA-Studio. And in true 2022 style, the new dancing babies will be released as NFTs, or non-fungible tokens, next week.
Over the years the baby has become a symbol of ’90s and early internet nostalgia, appearing on VH1 throwback programs like “I love the ’90s” and, more recently, in Charli XCX and Troye Sivan’s music video for the track “1999.” HFA-Studio co-founder Charlie Scheichenost said the graphic has the same appeal it did over two decades ago.
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![The internet's famous dancing baby from 1996 is getting a new look](https://bloximages.chicago2.vip.townnews.com/tucson.com/content/tncms/assets/v3/editorial/a/89/a898f6f7-7e49-5841-a439-c46e0557ccb7/6273b55fd006c.image.jpg?resize=200%2C113 200w, https://bloximages.chicago2.vip.townnews.com/tucson.com/content/tncms/assets/v3/editorial/a/89/a898f6f7-7e49-5841-a439-c46e0557ccb7/6273b55fd006c.image.jpg?resize=300%2C169 300w, https://bloximages.chicago2.vip.townnews.com/tucson.com/content/tncms/assets/v3/editorial/a/89/a898f6f7-7e49-5841-a439-c46e0557ccb7/6273b55fd006c.image.jpg?resize=400%2C225 400w, https://bloximages.chicago2.vip.townnews.com/tucson.com/content/tncms/assets/v3/editorial/a/89/a898f6f7-7e49-5841-a439-c46e0557ccb7/6273b55fd006c.image.jpg?resize=540%2C304 540w, https://bloximages.chicago2.vip.townnews.com/tucson.com/content/tncms/assets/v3/editorial/a/89/a898f6f7-7e49-5841-a439-c46e0557ccb7/6273b55fd006c.image.jpg?resize=750%2C422 750w, https://bloximages.chicago2.vip.townnews.com/tucson.com/content/tncms/assets/v3/editorial/a/89/a898f6f7-7e49-5841-a439-c46e0557ccb7/6273b55fd006c.image.jpg?resize=1200%2C675 1200w, https://bloximages.chicago2.vip.townnews.com/tucson.com/content/tncms/assets/v3/editorial/a/89/a898f6f7-7e49-5841-a439-c46e0557ccb7/6273b55fd006c.image.jpg?resize=1700%2C956 1700w)
(Clockwise from left) The newly rendered original Dancing Baby, plus “remixes” from Kreationsministern, Yuuki Morita, Yonk and Kid Eight.
“It’s the uncanny valley — something (about it) connects to people,” Scheichenost said. He and his colleagues have projected the baby in their gallery space and, when the windows are open, the graphic draws intrigued passersby. “They immediately stop and say something about it,” he added.
The newly rendered “Dancing Baby” appears to be more realistic than the original, with boosted color tones and a sharper image quality. It also looks somewhat plumper.
While updating the meme, HFA-Studio also asked contemporary digital artists to “remix” the image with their own interpretations as part of the new NFT collection. Chris Torres, creator of the rainbow feline meme “Nyan Cat,” has made an 8-bit “Nyan Baby,” while artist Yuuki Morita, who makes unsettling digital creatures, opted for a multi-headed child that “represents the cry of…(living) in the chaos of modern times,” according to a statement.
Obscure origins
It can be hard to explain why any particular image goes viral, and the “Dancing Baby,” which is widely credited as being the first big internet meme, is no exception.
Like many memes, it was originally an obscure graphic — in this case, a sample file for software company Autodesk’s animation plug-in Character Studio (which was created by Unreal Pictures, a firm co-founded by Girard, Chadwick and the animator and artist Susan Amkraut, with Lurye later joining as a freelancer). Remixing, or modifying, the baby was central to its original purpose.
“As one of the many animation sample files included with the 3dsMax Character Studio 1.0 release, the Dancing Baby animation file helped customers understand how to use and integrate our character animation/rigging tools,” Girard, Chadwick and Lurye explained in a joint email. “Sample files also serve to inspire customers and suggest methods for creating their own original content.”
The graphic’s viral journey began with exchanges over email. Girard said it was likely first sent out by one of Autodesk’s customers, Ron Lussier, who made modifications to the original source file and attached a low-res version to a message. But according to Vox, the “Dancing Baby” spread across the wider internet when web developer John Woodell turned it into a GIF.
Last year, rock band Nine Inch Nails’ former art director, Rob Sheridan, also came forward as an unlikely contributor to the image’s early viral fame, sharing via Patreon that in the late ’90s he ran a “Dancing Baby” fan site where users could upload their own variations.
“My little hit counter was going through the roof,” he wrote. “Visitors began submitting alternate edits of the dancing baby which I gladly posted on my page, including the most famous ‘oogachaka’ version which paired the original animation with the song ‘Hooked on a Feeling’ by Blue Swede.”
“Soon I was adding other ‘remixed’ versions that people were submitting: ‘Rasta Baby,’ ‘Techno Baby,’ the infamous ‘drunk baby,'” he added.
Mass appeal
According to media artist xtine burrough, who is also an associate professor at the University of Texas in Dallas with an academic interest in the meme, the “Dancing Baby” achieved its original goal of inspiring creativity — and then some.
“It was released as something that was welcomed to be remixed,” burrough, who prefers her name stylized with lowercase letters, said in a phone interview. “And we saw the results of that, and we are still seeing the results of that. And that really gives people the freedom to take the image and allow it to meet the context of today.”
Unreal Pictures and Autodesk shared the copyright for “Dancing Baby” until 2004, splitting the profits of merchandise ranging from T-shirts and screensavers to a wind-up toy, according to its creators. Then, Autodesk acquired Unreal Pictures outright. Today, the baby’s creators are known through occasional interviews and internet lore, though they have mostly avoided the spotlight.
They, too, are unsure why their graphic struck a chord and became symbolic of the era, adding that computer animation was, at the time, experimental and “the Internet in 1996 was still a dreamlike and innocent technology.”
But burrough thinks it’s fairly straightforward. “Gosh, it really is a naked baby, right?” she said with a laugh. “And I don’t mean… clothes or no clothes, but it’s this nude figure that is used to symbolize a lot of different circumstances.”
But it’s also “the physics of a dancing baby,” she added. “The way it moves, it’s really hard not to laugh at it.”
Web3 is coming—here’s what you should know
Web3 is coming—here’s what you should know
![Web3 is coming—here’s what you should know](https://bloximages.chicago2.vip.townnews.com/tucson.com/content/tncms/assets/v3/editorial/a/1c/a1cdcbce-d9d9-5c5c-9df9-f8e3459f419c/6261beff0143c.image.jpg?resize=200%2C143 200w, https://bloximages.chicago2.vip.townnews.com/tucson.com/content/tncms/assets/v3/editorial/a/1c/a1cdcbce-d9d9-5c5c-9df9-f8e3459f419c/6261beff0143c.image.jpg?resize=300%2C214 300w, https://bloximages.chicago2.vip.townnews.com/tucson.com/content/tncms/assets/v3/editorial/a/1c/a1cdcbce-d9d9-5c5c-9df9-f8e3459f419c/6261beff0143c.image.jpg?resize=400%2C285 400w, https://bloximages.chicago2.vip.townnews.com/tucson.com/content/tncms/assets/v3/editorial/a/1c/a1cdcbce-d9d9-5c5c-9df9-f8e3459f419c/6261beff0143c.image.jpg?resize=540%2C385 540w, https://bloximages.chicago2.vip.townnews.com/tucson.com/content/tncms/assets/v3/editorial/a/1c/a1cdcbce-d9d9-5c5c-9df9-f8e3459f419c/6261beff0143c.image.jpg?resize=750%2C535 750w, https://bloximages.chicago2.vip.townnews.com/tucson.com/content/tncms/assets/v3/editorial/a/1c/a1cdcbce-d9d9-5c5c-9df9-f8e3459f419c/6261beff0143c.image.jpg?resize=1010%2C720 1200w)
Web3 will bring down Big Tech.
Web3 is too good to be true.
Web3 is just a new name for the same old thing.
Web3 is simultaneously any, all, or none of these things. At its core, Web3 is the next iteration of the world wide web—an aspirational view of what the internet could be if it weren’t so entwined with monopolistic companies like Google, Amazon, and Meta that dominate our online lives. For proponents of Web3, it is a natural evolution from Web1—which introduced simple websites with static images—to Web2, which is the responsive and interactive internet we know today that has brought us social media, online shopping, and cloud-based apps. Web3 aims to be a decentralized internet based on blockchain, which proponents believe provides data privacy and control, tamper-proof records of transactions, greater transparency, and equal ownership and opportunities for monetization among users.
But taking down Big Tech and ushering in a more equal internet will be a proverbial David and Goliath match-up—one that skeptics aren’t convinced can happen. Harvard Business Review reports that roughly 84% of all businesses identify Microsoft as a top-three vendor. WhatsApp, owned by Meta, serves more than 2 billion active monthly users. Amazon Web Services runs more than one-third of the internet, and while no single person, governing agency, or corporation owns the internet, they may be the closest to it. Google is so ubiquitous that it is a verb, not just an entity or a service. You get the point—and the problem. The power and the profit of the internet are controlled by a handful of companies, and whether or not you believe in Web3 as a product, its goal is to put more control in the hands of users and even the online playing field.
Web3, as a concept, has existed since 2014, and several integral components to this next version of the internet, like cryptocurrency, blockchain, and non-fungible tokens (NFTs) are growing more popular. But as a complete product, Web3 remains largely theoretical. So what would this look like, in theory? A democratized decentralized digital utopia? Or the Wild West? Maybe both.
Distributed systems underpin Web3, meaning that data is not hosted and served from a single server but rather multiple locations. This makes data-sharing more reliable, easier to scale, and resistant to influence like censorship or error.
On Web3, Decentralized Autonomous Organizations (DAO)—or internet-based organizations that are collectively owned and controlled by members—will replace Web2’s traditional organizations which have a central governing body and hierarchical structure.
Dapps—or decentralized applications—will replace the traditional apps that we know today, where each is owned and controlled by a single organization. Decentralizing them would theoretically give users greater data autonomy and privacy as the programs would run via several computers in a network, not just one centralized location. Smart contracts, in which the terms of an agreement are encoded and immutable, create a uniformly trusted environment, eliminating the need for third-party mediators. This is the sort of technology that enables the purchase of digital art and the utilization of cryptocurrency.
The vision and technology upon which Web3 will be built are changing by the day. To bring you up to speed, EWR Digital compiled a list of nine things everyone should know about Web3 and how it’s expected to change the way people use the internet.
Blockchains will be the foundation for Web3
![Blockchains will be the foundation for Web3](https://bloximages.chicago2.vip.townnews.com/tucson.com/content/tncms/assets/v3/editorial/8/3e/83e95072-0647-5c9e-8724-1ee20ca1746f/6261beff5fa49.image.jpg?resize=200%2C143 200w, https://bloximages.chicago2.vip.townnews.com/tucson.com/content/tncms/assets/v3/editorial/8/3e/83e95072-0647-5c9e-8724-1ee20ca1746f/6261beff5fa49.image.jpg?resize=300%2C214 300w, https://bloximages.chicago2.vip.townnews.com/tucson.com/content/tncms/assets/v3/editorial/8/3e/83e95072-0647-5c9e-8724-1ee20ca1746f/6261beff5fa49.image.jpg?resize=400%2C285 400w, https://bloximages.chicago2.vip.townnews.com/tucson.com/content/tncms/assets/v3/editorial/8/3e/83e95072-0647-5c9e-8724-1ee20ca1746f/6261beff5fa49.image.jpg?resize=540%2C385 540w, https://bloximages.chicago2.vip.townnews.com/tucson.com/content/tncms/assets/v3/editorial/8/3e/83e95072-0647-5c9e-8724-1ee20ca1746f/6261beff5fa49.image.jpg?resize=750%2C535 750w, https://bloximages.chicago2.vip.townnews.com/tucson.com/content/tncms/assets/v3/editorial/8/3e/83e95072-0647-5c9e-8724-1ee20ca1746f/6261beff5fa49.image.jpg?resize=1010%2C720 1200w)
The internet we know and use today is built on servers owned by individuals or corporations like Amazon Web Services. Proponents of Web3 envision breaking apart single-entity control by building programs using blockchain technology, which enables characteristics including decentralization, greater transparency and security, and immutability, meaning transactions cannot be changed. Web3 users could instead buy and sell information, goods, and services directly with each other without middlemen like banks or corporations. Using a dapp, or decentralized app, for payment, a user could pay another user directly, and the digital transaction would be verified and logged into a public record—or distributed ledger—on the blockchain without any banking institution.
Noncustodial wallets connect to Web3 economy
![Noncustodial wallets connect to Web3 economy](https://bloximages.chicago2.vip.townnews.com/tucson.com/content/tncms/assets/v3/editorial/a/c1/ac10db83-1779-59b5-a662-b459c936c29a/6261beff9efe5.image.jpg?resize=200%2C143 200w, https://bloximages.chicago2.vip.townnews.com/tucson.com/content/tncms/assets/v3/editorial/a/c1/ac10db83-1779-59b5-a662-b459c936c29a/6261beff9efe5.image.jpg?resize=300%2C214 300w, https://bloximages.chicago2.vip.townnews.com/tucson.com/content/tncms/assets/v3/editorial/a/c1/ac10db83-1779-59b5-a662-b459c936c29a/6261beff9efe5.image.jpg?resize=400%2C285 400w, https://bloximages.chicago2.vip.townnews.com/tucson.com/content/tncms/assets/v3/editorial/a/c1/ac10db83-1779-59b5-a662-b459c936c29a/6261beff9efe5.image.jpg?resize=540%2C385 540w, https://bloximages.chicago2.vip.townnews.com/tucson.com/content/tncms/assets/v3/editorial/a/c1/ac10db83-1779-59b5-a662-b459c936c29a/6261beff9efe5.image.jpg?resize=750%2C535 750w, https://bloximages.chicago2.vip.townnews.com/tucson.com/content/tncms/assets/v3/editorial/a/c1/ac10db83-1779-59b5-a662-b459c936c29a/6261beff9efe5.image.jpg?resize=1010%2C720 1200w)
When you complete a financial transaction online, your bank provides a custodial service by verifying specific details and brokering the transaction. On Web3, users will no longer rely on an intermediary institution like a bank, instead keeping money and other assets in a noncustodial wallet. With this type of wallet, you alone control—and are responsible for—these assets. It would also protect your privacy because it eliminates the need for the protocols to verify user identities that are currently required by banks. With the next version of the internet inextricably linked to cryptocurrencies and blockchain technology, noncustodial wallets will be crucial so users can interact with dapps, giving them access to this new type of online economy.
NFTs open a market for digital art
![NFTs open a market for digital art](https://bloximages.chicago2.vip.townnews.com/tucson.com/content/tncms/assets/v3/editorial/d/c4/dc4842ee-cc17-56f8-9bb2-dcee620a6bcb/6261beffd712e.image.jpg?resize=200%2C143 200w, https://bloximages.chicago2.vip.townnews.com/tucson.com/content/tncms/assets/v3/editorial/d/c4/dc4842ee-cc17-56f8-9bb2-dcee620a6bcb/6261beffd712e.image.jpg?resize=300%2C214 300w, https://bloximages.chicago2.vip.townnews.com/tucson.com/content/tncms/assets/v3/editorial/d/c4/dc4842ee-cc17-56f8-9bb2-dcee620a6bcb/6261beffd712e.image.jpg?resize=400%2C285 400w, https://bloximages.chicago2.vip.townnews.com/tucson.com/content/tncms/assets/v3/editorial/d/c4/dc4842ee-cc17-56f8-9bb2-dcee620a6bcb/6261beffd712e.image.jpg?resize=540%2C385 540w, https://bloximages.chicago2.vip.townnews.com/tucson.com/content/tncms/assets/v3/editorial/d/c4/dc4842ee-cc17-56f8-9bb2-dcee620a6bcb/6261beffd712e.image.jpg?resize=750%2C535 750w, https://bloximages.chicago2.vip.townnews.com/tucson.com/content/tncms/assets/v3/editorial/d/c4/dc4842ee-cc17-56f8-9bb2-dcee620a6bcb/6261beffd712e.image.jpg?resize=1010%2C720 1200w)
Just as digital marketplaces took real-world services online, Web3 and NFTs will do the same. In October 2021, a digital artist named Beeple sold an NFT of a digital collage for $69 million dollars. What that buyer purchased was the digital proof—a unique file on the blockchain—that showed they own the original. People can still right-click on web images and “save as” all day long, but they only own a copy, not the original. Sales like this are happening all over the internet—people paying real money for NFTs that authenticate digital art. Artists can even ensure they receive royalties with each future sale of that specific NFT.
It may be censorship-resistant
![It may be censorship-resistant](https://bloximages.chicago2.vip.townnews.com/tucson.com/content/tncms/assets/v3/editorial/0/46/046a9884-9a3f-5848-8a12-fd1346942a01/6261bf002593f.image.jpg?resize=200%2C143 200w, https://bloximages.chicago2.vip.townnews.com/tucson.com/content/tncms/assets/v3/editorial/0/46/046a9884-9a3f-5848-8a12-fd1346942a01/6261bf002593f.image.jpg?resize=300%2C214 300w, https://bloximages.chicago2.vip.townnews.com/tucson.com/content/tncms/assets/v3/editorial/0/46/046a9884-9a3f-5848-8a12-fd1346942a01/6261bf002593f.image.jpg?resize=400%2C285 400w, https://bloximages.chicago2.vip.townnews.com/tucson.com/content/tncms/assets/v3/editorial/0/46/046a9884-9a3f-5848-8a12-fd1346942a01/6261bf002593f.image.jpg?resize=540%2C385 540w, https://bloximages.chicago2.vip.townnews.com/tucson.com/content/tncms/assets/v3/editorial/0/46/046a9884-9a3f-5848-8a12-fd1346942a01/6261bf002593f.image.jpg?resize=750%2C535 750w, https://bloximages.chicago2.vip.townnews.com/tucson.com/content/tncms/assets/v3/editorial/0/46/046a9884-9a3f-5848-8a12-fd1346942a01/6261bf002593f.image.jpg?resize=1010%2C720 1200w)
Within the internet’s current structure, anyone, particularly bad actors, with access to a server can alter or remove the data it houses. This isn’t just hypothetical—there are plenty of examples of this happening already. But with a decentralized internet, no one entity can control where the data is housed, which makes it significantly less susceptible to censorship. Companies also won’t be able to silence or shut down individual accounts on their platforms. Users can access content that is stored in multiple places instead of one centralized server. And, because blockchain is immutable, data cannot be altered.
Web3 is “trustless”
![Web3 is "trustless"](https://bloximages.chicago2.vip.townnews.com/tucson.com/content/tncms/assets/v3/editorial/8/4c/84c199a1-d487-54d4-99d6-fd2fd3684a37/6261bf007c8f3.image.jpg?resize=200%2C143 200w, https://bloximages.chicago2.vip.townnews.com/tucson.com/content/tncms/assets/v3/editorial/8/4c/84c199a1-d487-54d4-99d6-fd2fd3684a37/6261bf007c8f3.image.jpg?resize=300%2C214 300w, https://bloximages.chicago2.vip.townnews.com/tucson.com/content/tncms/assets/v3/editorial/8/4c/84c199a1-d487-54d4-99d6-fd2fd3684a37/6261bf007c8f3.image.jpg?resize=400%2C285 400w, https://bloximages.chicago2.vip.townnews.com/tucson.com/content/tncms/assets/v3/editorial/8/4c/84c199a1-d487-54d4-99d6-fd2fd3684a37/6261bf007c8f3.image.jpg?resize=540%2C385 540w, https://bloximages.chicago2.vip.townnews.com/tucson.com/content/tncms/assets/v3/editorial/8/4c/84c199a1-d487-54d4-99d6-fd2fd3684a37/6261bf007c8f3.image.jpg?resize=750%2C535 750w, https://bloximages.chicago2.vip.townnews.com/tucson.com/content/tncms/assets/v3/editorial/8/4c/84c199a1-d487-54d4-99d6-fd2fd3684a37/6261bf007c8f3.image.jpg?resize=1010%2C720 1200w)
Web2 relies on an intermediary between two internet users who do not know or necessarily trust each other. These peer-to-peer services control user data and set rules and protocols for interactions. Trust is placed in these third parties and not, necessarily, between individual users. But in this current environment, your data is not truly private or controlled by you. A “trustless” internet may sound even more dangerous and reckless, but according to experts, “equally credible” may be a better term. In Web3, blockchain will ensure all users will operate within the same set of rules, eliminating the need for trust and cutting down the risk of harmful or fraudulent transactions. Bitcoin’s early success is an example of a trustless internet.
It removes traditional hierarchy in a business or service
![It removes traditional hierarchy in a business or service](https://bloximages.chicago2.vip.townnews.com/tucson.com/content/tncms/assets/v3/editorial/7/89/7897b5c7-9be2-53fa-a01f-542041cd67a0/6261bf00c75ac.image.jpg?resize=200%2C143 200w, https://bloximages.chicago2.vip.townnews.com/tucson.com/content/tncms/assets/v3/editorial/7/89/7897b5c7-9be2-53fa-a01f-542041cd67a0/6261bf00c75ac.image.jpg?resize=300%2C214 300w, https://bloximages.chicago2.vip.townnews.com/tucson.com/content/tncms/assets/v3/editorial/7/89/7897b5c7-9be2-53fa-a01f-542041cd67a0/6261bf00c75ac.image.jpg?resize=400%2C285 400w, https://bloximages.chicago2.vip.townnews.com/tucson.com/content/tncms/assets/v3/editorial/7/89/7897b5c7-9be2-53fa-a01f-542041cd67a0/6261bf00c75ac.image.jpg?resize=540%2C385 540w, https://bloximages.chicago2.vip.townnews.com/tucson.com/content/tncms/assets/v3/editorial/7/89/7897b5c7-9be2-53fa-a01f-542041cd67a0/6261bf00c75ac.image.jpg?resize=750%2C535 750w, https://bloximages.chicago2.vip.townnews.com/tucson.com/content/tncms/assets/v3/editorial/7/89/7897b5c7-9be2-53fa-a01f-542041cd67a0/6261bf00c75ac.image.jpg?resize=1010%2C720 1200w)
DAOs, or decentralized autonomous organizations, are the equivalent of a CEO-less company collectively owned and operated by its members. They are governed by the open and transparent codes written into smart contracts—essentially a computer program—and these contracts execute themselves. An enormous amount of bureaucracy and inefficiencies are eliminated when the bottleneck of a governing agency is removed. Every member has the right to propose and vote on changes. Some charitable organizations have started adopting DAOs as a more efficient way to raise funds and respond to urgent needs.
Major tech companies are already working on it
![Major tech companies are already working on it](https://bloximages.chicago2.vip.townnews.com/tucson.com/content/tncms/assets/v3/editorial/c/14/c14a00b4-28ae-5d84-8ed1-f25557d03af1/6261bf013aae9.image.jpg?resize=200%2C143 200w, https://bloximages.chicago2.vip.townnews.com/tucson.com/content/tncms/assets/v3/editorial/c/14/c14a00b4-28ae-5d84-8ed1-f25557d03af1/6261bf013aae9.image.jpg?resize=300%2C214 300w, https://bloximages.chicago2.vip.townnews.com/tucson.com/content/tncms/assets/v3/editorial/c/14/c14a00b4-28ae-5d84-8ed1-f25557d03af1/6261bf013aae9.image.jpg?resize=400%2C285 400w, https://bloximages.chicago2.vip.townnews.com/tucson.com/content/tncms/assets/v3/editorial/c/14/c14a00b4-28ae-5d84-8ed1-f25557d03af1/6261bf013aae9.image.jpg?resize=540%2C385 540w, https://bloximages.chicago2.vip.townnews.com/tucson.com/content/tncms/assets/v3/editorial/c/14/c14a00b4-28ae-5d84-8ed1-f25557d03af1/6261bf013aae9.image.jpg?resize=750%2C535 750w, https://bloximages.chicago2.vip.townnews.com/tucson.com/content/tncms/assets/v3/editorial/c/14/c14a00b4-28ae-5d84-8ed1-f25557d03af1/6261bf013aae9.image.jpg?resize=1010%2C720 1200w)
Recognizing both the potential of Web3 and the risk of losing top talent to startups pursuing the next iteration of the internet, current tech giants like Microsoft, Amazon and YouTube are investing in the future with job postings seeking experts in blockchain emerging technologies. Google announced in January 2022 that the company is forming a group to focus on blockchain and the next generation of “distributed computing and data storage technologies.” Even Facebook rebranding to Meta with a focus on the metaverse, which is the idea of an immersive online world where people use emerging technologies such as virtual reality, augmented reality, and holograms to interact with others online. Though different from Web3, both concepts hope to fundamentally change the future of the internet.
Tech employees are leaving established Silicon Valley companies to join Web3 startups
![Tech employees are leaving established Silicon Valley companies to join Web3 startups](https://bloximages.chicago2.vip.townnews.com/tucson.com/content/tncms/assets/v3/editorial/e/b4/eb4dabb5-1274-5b12-8024-787ca02fb216/6261bf018213b.image.jpg?resize=200%2C143 200w, https://bloximages.chicago2.vip.townnews.com/tucson.com/content/tncms/assets/v3/editorial/e/b4/eb4dabb5-1274-5b12-8024-787ca02fb216/6261bf018213b.image.jpg?resize=300%2C214 300w, https://bloximages.chicago2.vip.townnews.com/tucson.com/content/tncms/assets/v3/editorial/e/b4/eb4dabb5-1274-5b12-8024-787ca02fb216/6261bf018213b.image.jpg?resize=400%2C285 400w, https://bloximages.chicago2.vip.townnews.com/tucson.com/content/tncms/assets/v3/editorial/e/b4/eb4dabb5-1274-5b12-8024-787ca02fb216/6261bf018213b.image.jpg?resize=540%2C385 540w, https://bloximages.chicago2.vip.townnews.com/tucson.com/content/tncms/assets/v3/editorial/e/b4/eb4dabb5-1274-5b12-8024-787ca02fb216/6261bf018213b.image.jpg?resize=750%2C535 750w, https://bloximages.chicago2.vip.townnews.com/tucson.com/content/tncms/assets/v3/editorial/e/b4/eb4dabb5-1274-5b12-8024-787ca02fb216/6261bf018213b.image.jpg?resize=1010%2C720 1200w)
Its rise to prominence may not be inevitable, though
![Its rise to prominence may not be inevitable, though](https://bloximages.chicago2.vip.townnews.com/tucson.com/content/tncms/assets/v3/editorial/3/9a/39a97211-e6d3-554c-b8cc-9d2fb41164b3/6261bf01cdd66.image.jpg?resize=200%2C143 200w, https://bloximages.chicago2.vip.townnews.com/tucson.com/content/tncms/assets/v3/editorial/3/9a/39a97211-e6d3-554c-b8cc-9d2fb41164b3/6261bf01cdd66.image.jpg?resize=300%2C214 300w, https://bloximages.chicago2.vip.townnews.com/tucson.com/content/tncms/assets/v3/editorial/3/9a/39a97211-e6d3-554c-b8cc-9d2fb41164b3/6261bf01cdd66.image.jpg?resize=400%2C285 400w, https://bloximages.chicago2.vip.townnews.com/tucson.com/content/tncms/assets/v3/editorial/3/9a/39a97211-e6d3-554c-b8cc-9d2fb41164b3/6261bf01cdd66.image.jpg?resize=540%2C385 540w, https://bloximages.chicago2.vip.townnews.com/tucson.com/content/tncms/assets/v3/editorial/3/9a/39a97211-e6d3-554c-b8cc-9d2fb41164b3/6261bf01cdd66.image.jpg?resize=750%2C535 750w, https://bloximages.chicago2.vip.townnews.com/tucson.com/content/tncms/assets/v3/editorial/3/9a/39a97211-e6d3-554c-b8cc-9d2fb41164b3/6261bf01cdd66.image.jpg?resize=1010%2C720 1200w)
Skeptics and critics have called Web3 a scam, a multilevel marketing campaign, and a Ponzi scheme. While promoted under the guise of freedom, ownership, and an “of the people, by the people, for the people” narrative, critics say Web3 is simply going to make those already deeply embedded—and invested—in cryptocurrency and blockchain even richer. Critics also point to the hype and relatively limited scope and success of technology like augmented reality, or the fact that crypto is not a more widely adopted currency as evidence that Web3 may not come to prominence as proponents hope.
This story originally appeared on EWR Digital and was produced and distributed in partnership with Stacker Studio.
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