Taken for a ride: how Ola, Uber promised the moon to drivers and failed to deliver
Andrew McCollum
The Ola and Uber car owners parking their cabs near Civil Lines on February 21, 2017 in New Delhi, India.
Synopsis
Between digital vows and physical woes exists the world of Uber and Ola. The cab aggregators have clearly failed to deliver on their promises to both drivers and customers. As hefty commissions and unfavourable terms continue to hurt drivers, customers are increasingly complaining about poor service quality. And both these factors are resulting in dwindling business for both.
India’s decade-old relationship with Uber and Ola seems to be going through a midlife crisis. In the good old days, the cost-efficient ride-hailing firms made many of us ditch auto rickshaws and skip the long queues at bus stops and metro stations. An air-conditioned vehicle with a driver at your doorstep just at the tap of a button seemed to be a godsend. Before we knew it, we fell in love with it. And we vowed to stick with it through sun,
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