Adidas brings in $437 million from the first Yeezy sale. Part of that will go to…
By DAVID McHUGH - AP Business Writer
FRANKFURT, Germany (AP) — Adidas brought in 400 million euros ($437 million) from the first release of…
Browsing Tag
Yeezy
Adidas begins selling off Yeezy brand sneakers, 7 months after cutting ties with Ye
A significant portion of the sales from Adidas's "Yeezy"…
Adidas to start selling stockpile of Yeezy sneakers later this month
NEW YORK (AP) — Adidas said Friday that it will begin selling its more than $1 billion worth of leftover Yeezy sneakers later this month, with the proceeds to be donated to…
Adidas finally has a plan for its stockpile of Yeezy shoes
A sign advertises Yeezy shoes made by Adidas at a store in…
Yeezy shoes still stuck in limbo after Adidas split with Ye
By DAVID McHUGH - Associated Press
FRANKFURT, Germany (AP) — Adidas saw operating earnings dwindle in the first three months of the year as the German…
Adidas still doesn’t know what to do with its $1.9 billion Yeezy problem
Even as the company looks to expand its soccer, running, outdoor and golf lines, Gulden said, he remains hopeful that collaborations with social media influencers and pop culture stars,…
Adidas wonders what to do with Yeezy shoes after Ye split
By DAVID McHUGH - AP Business Writer
FRANKFURT, Germany (AP) — Adidas is still wrestling with how to dispose of 1.2 billion euros ($1.3 billion) worth…
Adidas reports a $540M loss as it struggles with unsold Yeezy products
Boxes containing Yeezy shoes made by Adidas are seen at…
Adidas is looking to repurpose unsold Yeezy products. Here are some of its options
An Adidas store stands in Manhattan on October 25, 2022,…
Adidas Faces Possible $1.3 billion Yeezy Revenue Loss
If it cannot sell its remaining Yeezy inventory, sportswear giant Adidas could lose up to $1.3 billion in revenue in 2023.CNBC reports the company has faced tough…