Social Media Marketing/Advertising

It has become increasingly clear this past year that social media isn’t always healthy for people.The Wall Street Journal has published multiple investigations into what can go wrong for…

State Farm Mutual Automobile Insurance Co. rolled out an augmented-reality treasure hunt last week targeting football fans, the latest company to use nonfungible tokens as a way to reach…

Electronic music producer Lorenzo Mitchell dropped out of college a couple of years ago to seek his fortune through social media. So far, he’s made under $70.“I was a little overambitious,”…

A few years ago, Kevin Paffrath, a 29-year-old real-estate broker and father of two who lives in Ventura, Calif., earned most of his income from commissions on home sales, and kept…

U.K. antitrust officials said they could call on Facebook Inc. to unwind its acquisition of Giphy, a provider of popular animated images, after provisionally finding that the…

Carolyn Everson, Facebook Inc.’s FB -1.03% head of global advertising sales and one of the ad…

Digital advertisers are studying new Apple Inc. AAPL 0.67% measures that they fear will limit access to data about users, changes industry…

Seven wealthy countries have announced a plan to impose a minimum levy on multinational corporations and rewrite the rules governing how countries tax them, but policy makers around the…

The European Union and the U.K. opened formal antitrust investigations into Facebook Inc.’s FB 1.32% classified-ads service Marketplace,…