Sports merchandise retailer Fanatics Inc. will enter the nascent business of live-streamed shopping in the U.S. with a new unit that is set to launch in the second…
Sonya Dube went to buy more of one of her favorite makeup products, a
Charlotte Tilbury
highlighter, this summer only to find it was out of stock—again.Ms.…
If brands next year flood social media with computer simulations of A-list endorsers, for example, remember this year’s marketing videos starring deepfakes of
Elon Musk…
While some advertisers were pulling back from Elon Musk’s Twitter Inc. last month, Tumblr began a new ad campaign to encourage users to return to its once-popular social-media…
Major advertising forecasting firms say global advertising growth in 2023 will be slower than previously predicted.
Media owners’ ad revenue will grow…
Marketers are often running digital ads on websites that provide relatively low returns on their investment but generate comparatively high carbon emissions, a new study said.Roughly 15% of…
To make the deal work, Mr. Musk has been trying to add subscription revenue and reassure advertisers about the platform’s future. Twitter was losing money before Mr. Musk bought the company,…
Grindr LLC plans to further monetize its services, review subscription prices and beef up its finance team once the dating-app operator joins the public markets via a merger with a…