This is What You Need in Your 5-Year Marketing Plan
Opinions expressed by Entrepreneur contributors are their own.
We've all heard the interview question, "Where do you see yourself in five years?" Marketers routinely take…
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Opinion: ChatGPT could be a game-changer for marketers, but it won’t replace…
ChatGPT is a chatbot that was launched by OpenAI in November 2022. Credit: Shutterstock…
What Marketers Need to Know About the FTC’s Updated Guidelines on Health Claims
Federal Trade Commission guidelines for advertising health-related products just got a big refresh—and they could be a rude awakening for marketers making overzealous claims about products…
Top Marketers Are Turning Their Side Projects Into Legitimate Businesses
At the height of the Covid pandemic in December 2020, marketing executive Katie Klumper called former colleague Vikram Tank with a request that had nothing to do with her day job: Would he…
Balancing personalisation with customer comfort levels is Indian marketers’…
In its eighth annual State of Marketing report, Salesforce, the global leader in CRM, found that Indianmarketers believe their work is providing more value, despite challenges such as a…
Marketers Brace to Defend Their Ad Budgets in an Unsteady Economy
ORLANDO, Fla.—An opening session of a major marketing conference this week included a quick mention of a conversation many industry executives expect to be having soon.“In the next few…
Black marketers, and private sellers are minting money owing to shortage of iPhone 14…
Mehul Reuben DasOct 26, 2022 14:50:15 ISTIn case you have tried to purchase the iPhone 14 Pro or the iPhone 14 Pro Max from an authorised retailer in Delhi NCR in the last couple of weeks,…
3 Mistakes Marketers Make During Channel Expansion
Opinions expressed by Entrepreneur contributors are their own.
Ask any Chief Marketing Officer if they want to keep most of their advertising spend and resources within the…
Uber to Let Marketers Target Riders by Destination
Ride-hailing company
Uber
Technologies Inc. wants to help marketers target consumers with ads based on where they have been and where they are going.Uber…
How Digital Marketers Can Do More With Less
Opinions expressed by Entrepreneur contributors are their own.
In the last several months, tech marketers have faced the immense challenge of having to achieve more, but…