Advertising/Marketing/Public Relations

ORLANDO, Fla.—An opening session of a major marketing conference this week included a quick mention of a conversation many industry executives expect to be having soon.“In the next few…

Celebrity deepfakes are coming to advertising.Among the recent entries: Last year, Russian telecommunications company MegaFon released a commercial in which a simulacrum of Hollywood legend…

Ride-hailing company Uber Technologies Inc. wants to help marketers target consumers with ads based on where they have been and where they are going.Uber…

Publicis Groupe SA upgraded its expectations for 2022 organic-revenue growth as it reported third-quarter results, saying that so far,…

Walgreens Boots Alliance Inc. is planning to reinvigorate its pharmacy business partly through a marketing push designed to regain customers that stopped spending with the chain during the…

The next battleground in the fight for U.S. marketers’ advertising dollars may be charging stations used by the growing number of Americans who own electric or hybrid plug-in vehicles.…

Consumers have a new ask: They want more control over the type of advertisements they are shown online. More technology companies are preparing to give it to them.ByteDance Ltd.’s TikTok and…

In late 2021, as states eased pandemic restrictions and consumers began flying again, travel search company Kayak needed a message that would help it stand out against bigger rivals.Most…

Lyft Inc. has formed Lyft Media, a new business unit consolidating and expanding the advertising offerings at the ride-hailing company.The news comes more than…

Real-estate developers are ramping up new office projects in Silicon Valley, confident that big technology companies will expand their workplaces and capitalize on the area’s new…