S’pore startup Take App acquires YC-backed Orderdulu to fuel expansion into Indonesia market

Take App, a Singapore-based WhatsApp commerce platform, announced today (July 5) its acquisition of Orderdulu, a business owned by Chatbiz and backed by Y Combinator (YC)’s W21 cohort.

This strategic move is aimed at expanding Take App’s operations and services into the Indonesian market, a vibrant and growing economy.

Orderdulu has gained a loyal customer base in Indonesia through its innovative solutions and excellent service as an Indonesia-focused WhatsApp ordering platform. As part of the acquisition, Chatbiz will be shutting down the Orderdulu service on August 11 to ensure a smooth transition to Take App.

The primary focus of Take App’s acquisition is to acquire paid subscribers and deliver added value to existing customers while enhancing the user experience. This aligns with Take App’s mission to revolutionise the way businesses engage with customers through WhatsApp commerce, tapping into the platform’s potential for seamless transactions and customer interactions.

Youmin Kim, founder and CEO of Take App, expressed enthusiasm about the acquisition, stating, “We are thrilled to announce the acquisition of Orderdulu customers. This move marks a significant milestone for Take App as we expand our reach into the Indonesian market. We are excited to welcome Orderdulu’s paid subscribers to the Take App family and provide them with an enhanced WhatsApp commerce experience.”

By integrating Orderdulu’s subscribers, Take App aims to strengthen its position as a leading player in the WhatsApp commerce industry. The acquisition presents a valuable opportunity for businesses in Indonesia to leverage Take App’s advanced features, including an e-commerce website builder, streamlined WhatsApp ordering, and customer relationship management (CRM) tools.

Founded in 2020, Take App was born out of the need to streamline the ordering process for small businesses using WhatsApp, particularly during the COVID-19 lockdown.

Youmin recognised the inefficiencies of manual responses and tracking multiple WhatsApp conversations when ordering from neighbouring restaurants and Facebook groups. To address this, he created Take App, an online ordering platform with a user-friendly interface that focuses on WhatsApp ordering.

The startup secured a seed funding round led by Y Combinator’s Winter 22 batch in June 2022, attracting investments from Y Combinator, Meta, and undisclosed angel investors, totalling US$1 million.

Today, Take App serves over 20,000 merchants and paid customers in more than 30 countries, becoming an official WhatsApp Business Solution provider. Its services extend to beyond restaurants to other businesses, such as bakeries, grocery stores, and beauty salons.

Featured Image Credit: Take App