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Sound logic: inside Pocket FM’s quest to become a dominant voice in audio storytelling

Andrew McCollum

image courtesy: Pocket FM

Synopsis

After initial hiccups with its audio-content format, Pocket FM zeroed in on audio storytelling, which has drawn listeners by the droves. But does the segment have enough room for growth? How can the startup sustain and sharpen its value proposition from here on, especially with streaming platforms joining the fray?

As exciting as a road trip from Mumbai to Goa might be, there is only so much scenery one can absorb along the way. Confined to a car, one would fall back on conversation and music to deal with the weariness of the journey. But on one such road trip Shreya Kumar discovered a perfect fix by tuning in to an audio series, The Bloody Track, on Pocket FM. Kumar had stumbled upon this thrilling mystery while scrolling through her social-media feed,

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12 mins read, Last Updated:

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