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Realme intros Dizo as its TechLife Ecosystem sub-brand – Smartprix


After teasing for a while, Realme has finally divulged Dizo as the name of its first brand in “TechLife Ecosystem”. Dizo (pronounced as Dee-zoe) adorns ‘Be Different’ as its tagline and aims to bring ‘Smart Tech Life for Every Different You’.

So, from here onwards, all the AIoT products from Realme will come under the umbrella of Dizo. Thus far, we have seen a wide range of smart products including smart TVs, smartwatches, smart plugs, smart bulbs, smart cam, fitness bands, smart scale, and more. Now you could expect all these and more to come out of the Dizo brand.

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Dizo desires to release products that match the “individuality of a consumer, empowers them, and becomes an extension of their respective personalities”. These would fall in four major product categories, viz. Smart Entertainment, Smart Home, Smart Care, and Accessories

Needless to say, the new fork would get support from the parent in key areas like Industrial Design, Supply Chain, and AIoT experience. Also, all the future Dizo gizmos should work with the Realme Link App. At the moment, the brand hasn’t hinted any rebranding of the app.

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“This is a momentous occasion as DIZO goes live with its mission to offer innovative and diversified AIoT solutions to its consumers. The newest brand will enable users to experience a smart, efficient, and an interconnected life. Being the first brand in the realme TechLife ecosystem, I am very excited to tell you that DIZO already has great products in the pipeline to offer to the people. We wish DIZO good luck and look forward to its success in the times to come,” said Madhav Sheth, Vice President, realme and Chief Executive Officer, realme India and Europe on the occasion of this new launch.

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