“Clothes are made to hold on to. For me, some items have incredible memories. I doubt that I will ever part with the blazer I wore to Paris on my first appointments with Maggie Marilyn.”
“I want to be wearing 80 per cent of my wardrobe, 80 per cent of the time,” says fashion expert and beauty entrepreneur Trinny Woodall.Credit:Flavio Brancaleone
Fashion expert and beauty entrepreneur Trinny Woodall still wears her mother’s Yuki dress from the 1970s and her grandmother’s cape from the 1930s. To accompany the journey of her beauty brand Trinny London towards greater sustainability, Woodall has been encouraging her formidable social media community to shop more mindfully.
“I’m seeing how much I’ve got and questioning my motivation when I shop,” Woodall says. “I really like the philosophy of one in, one out. I have recently done 120 out. Now that doesn’t mean I’m going to do 120 in… I want to be wearing 80 per cent of my wardrobe, 80 per cent of the time. So, I will be buying less.”
Personal shopper Kim Crowley has seen an increase in customers seeking her services to buy more considered items at the beginning of a season, rather than taking a scatter gun approach to the sales racks.
“I call it pay and pray,” says Crowley, who operates StyleSense in Sydney. “Customers are tired of buying a lot and praying it will work.”
“Clients who have experience with the pitfalls of shopping have come to realise that it’s about paying attention to your own physique and needs rather than paying attention to the noise of the fashion industry. They would have you believe that one top can suit 500,000 people.”
“Customers that invest in better pieces, that they are confident will work for them, are saving money in the long term.”
What about trends such as crochet tops, peplum jackets and sheer dresses, dangled in front of by advertisers and influencers?
“Trend isn’t always a dirty word,” Crowley says. “Some trends become classics. Look at white sneakers. Now everyone’s wearing them. You just have to buy the correct pair.”
Top 5 picks of the new season from fashion experts to guide your next, considered purchase.
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