Pine Labs went from POS provider to business-solutions player. Next, can it crack merchant finance?
Synopsis
Pine Labs has kept evolving with India’s digital-payment infrastructure industry. But is the company’s current strategy consistent with the country’s emerging payment landscape and does it have the required risk capital to implement it? Here’s an in-depth look at what it will need to maintain growth and improve profitability.
From the airport coffee shop to the neighbourhood restaurant, whenever a customer swipes for a payment, chances are it goes through a Pine Labs machine. The story started in 1998, long before the world of fintech became what it is today. Pine Labs started off as “smart card-based payment and loyalty-solutions firm for the retail petroleum industry”. Today, it has evolved into a fintech platform that “provides merchants with solutions for
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