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Phantasmagoria and the elusive magic lantern: a hyped-up idea called metaverse gets a reality check

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A visitor experiences metaverse with a virtual reality headset at the Mobile World Congress 2023 in Barcelona.

Synopsis

Metaverse was the most trending idea before AI took the world by storm. Multiple challenges and the lack of clarity over return on investment have forced several companies to take a step back. Clearly, the hype is over but the vision remains intact. When will it become a reality?

Which is the most trending technology that last fell off the radar as quickly as it emerged? The answer is: metaverse. The revolutionary vision which promises to change our digital experiences forever did indeed create a big hype. But nearly two years after Mark Zuckerberg rebranded Facebook as Meta, positioning the social-media giant as the pioneer of physical world’s alternate reality, it seems to have died down. Amid a high interest rate and

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