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Omicron casts a new shadow over economy’s pandemic recovery

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Unable to assess its longer-term consequences, businesses, consumers and policymakers have struggled to respond to the omicron threat.

Danielle Ballantyne, a Chicago dietitian, had planned to visit some stores and seek inspiration for holiday gifts. But as omicron spread, she scrapped that idea in favor of staying home and shopping online.

“From what I have been hearing in the news,” Ballantyne said, “omicron is more contagious. So I am trying to be more selective in where I go in terms of big public spaces.’’

At its stores in big cities like New York and Chicago, the clothier Untuckit is reporting a 15% drop in traffic, similar to what it experienced when the delta variant started spreading last summer.

“It impacts people’s perception of comfort and safety and their willingness to go out,’’ said Aaron Sanandres, a co-founder of the company.

As infections have spread, European countries have so far gone further than the United States, with restrictions ranging from a full lockdown in the Netherlands to indoor mask mandates in the United Kingdom.

A theater in western England refunded $240,000 in tickets. The Advantage Travel Group, which represents U.K. travel agents, said that business — flights, cruises and package holidays — plummeted fell 40% in mid-December from a month earlier. A diner in central Madrid absorbed cancellations for about half its booked space one week recently.

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