Night Owl Cinematics sheds old image, says goodbye to influencer-led biz: co-founder Sylvia Chan

Singaporean production company Night Owl Cinematics (NOC) is shedding its old image.

A decade after it was founded, NOC is pivoting from an influencer-led company to a content-driven one, shared co-founder Sylvia Chan in an interview with Marketing-Interactive.

The business has launched a new website recently and wants to become a 360 degree content hub.

Sylvia made the headlines of local and overseas news publications last year after she was allegedly said to have abused and mistreated her employees. The negative public image caused major brands to stop collaborations with the firm.

“We want to be more content-led. We want to be an incubator of ideas and be creators of meaningful content. The team is aligned on this new direction,” Sylvia said.

On how being a content-led business signifies, Sylvia said that NOC wants to spend time doing more impactful content that is sharper and stronger in its messaging.

The business will also work with clients that share similar goals that have a more “conscious and intentional messaging”.

NOC will be looking at collaborations too, which Sylvia thinks is key to taking the business to “greater heights”.

Sylvia bounces back

The co-founder of NOC had to deal with a frenzied backlash from netizens when an anonymous blog surfaced and alleged that she was ill-treating employees last year.

There were also personal and business disputes between the Sylvia and her ex-husband and co-founder Ryan Tan.

Sylvia has since apologised to the public and taken herself down NOC’s artiste lineup.

Featured Image Credit: Night Owl Cinematics, Sylvia Chan Instagram.