Musk kills the bird: Twitter rebranding to X has been years in the making | Digit

Elon Musk is rebranding Twitter to X, including the domain X.com now redirecting to Twitter.com and an interim new X logo. This may seem abrupt to some onlookers but it’s been more than 20 years in the making. Here’s the history of Musk and X and what this rebranding could mean for the future of Twitter. 

The future of Twitter now is in the history of X

X.com was an online bank and Musk’s second startup venture he founded in 1999. This later merged with a competing software company called Confinity and became Paypal in 2000. He was no longer a chief executive of X.com by this point. However, years passed and in 2017, he bought the X.com domain from Paypal. 

He has time and again expressed his fondness for the letter X. He has even nick-named one of his kids X. 

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Buying Twitter has also apparently been a long-term plan to create X.com, a super-app like Tencent’s WeChat in China. 

He has tweeted or mentioned X on several occasions. 

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So as already mentioned, X would consist of many other apps and business. It will not just be a social media app, although that would be at the core. Eventually, Elon may bring all of his companies under the X Corp and introduce a payment system too. However, it is too early to tell.  

This is a developing story and we shall keep you posted on more updates as when we have them. Stay tuned.