Synopsis
Even in the funding winter, where other startups are struggling to survive, Lenskart is sunbathing like it was spring. In FY22, Lenskart’s revenue grew 66% to INR1,618 crore. But its founder’s self proclaimed customer obsession and the well-controlled growth that he architected have side effects.
In a product category that is considered borderline medicinal, Peyush Bansal founded Lenskart, a company that has put the ‘X’ factor back in specs. This is not an easy task. The eyewear market in India is extremely fragmented with a corner spectacles shop in almost every reasonably large locality. Fifteen years ago the Tatas had a go at this market through the Titan brand. Then they discovered gold, literally. It was this business that the Titan
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