Meta launches #MadeOnReels in India: All the key details – Times of India

In order to enable brands to supercharge business results through entertaining storytelling on Reels across industries through Reels Ads, Meta has announced #MadeOnReels. With its latest initiative, Meta aims to leverage the creator ecosystem in India and change the Reels ads.
Reels Ads impact is a success: Meta
Meta worked with leading brands like Cadbury Dairy Milk Silk, Meesho, Navi, Maruti Nexa, Snitch, Amazon Prime Video and Tanishq earlier this year to understand the effect of Reels Ads in their marketing objectives. The results showed that Reels Ads drove strong business outcomes across parameters such as message association, ad recall and conversions.
This is where Meta’s new #MadeOnReels initiative comes in and it caters to a wider ecosystem that invites briefs from brands from across categories to become a part of the program.
#MadeOnReels to offer support to brands
As a part of the new initiative, Meta will offer brands creative support, program support and the opportunity to work with three creators each on Reels campaigns around their specific marketing objectives. Leading creators such as Niharika NM, Barkha Singh, RJ Karishma, Ayush Mehra, Viraj Ghelani, Ruhee Dosani, and Masoom Minawala are going to be a part of the #MadeOnReels program.
In addition to the new program, Meta has also announced the India findings of the Global Consumer Short-Form Video Survey by Factworks commissioned by Meta. According to the report, Reels can initiate action and also people are more likely to follow, message or buy brand a brand after watching Reels.
The survey showed that 82% of people followed the brand after watching Reels, 74% said that they’ve messaged a business after seeing their Reels and 77% said they have purchased a product or service after watching Reels.
“As the largest car maker in the country, Maruti Suzuki India has always been at the forefront of driving innovation and capturing the imagination of our customers. We used Reels ads for the launch of our latest car Fronx at the Auto Expo 2023, partnering with creators to showcase different features of the car. Adding Reels to our brand creative mix helped us connect to consumers in their own language, yielding an incremental lift in brand metrics like ad recall and campaign awareness. Overall, the campaign received an overwhelming response from our consumers who watched the Reels”, said Ram Suresh Akella, executive director, marketing, Maruti Suzuki India Limited.
“The results from the brand campaigns done so far demonstrate that the powerful combination of Reels Ads and creators can supercharge growth for brands and address their key marketing objectives. Our goal at Meta is to help businesses build for evolving consumer behaviour and create a strong ecosystem for the future of digital advertising in the country. #MadeOnReels does precisely that,” said Arun Srinivas, Director and Head of Ads Business for Meta in India.