Managed Travel Unicorn TripActions to Rebrand as ‘Navan’

Managed travel platform and travel management company
TripActions will rebrand on Feb. 7, according to official communications sent
to customers this week and obtained late yesterday by both BTN and BTN Europe
from separate industry sources. Though it was not included in the official
communications, BTN has learned the company will be known as Navan and is
billing itself as “ushering in a new era” that will “redefine and reset
expectations of what business software should be—designed for people,”
according to the customer documentation.

The vast majority—if not all—of the company’s products will
be renamed. The flagship TripActions product will become Navan Business Travel,
Navan Group Travel and Navan Guest Travel. The company’s Lemonade product will
be called Navan Personal Travel. The Liquid payment and expense product will
become Navan Travel Payment and Navan Expense. The mobile-first travel
management company will launch a new app with the rebranding and has advised
customers that simple actions may need to be taken, but customer details will
port to the new systems.

“Please be prepared to update your TripActions app next
week, if it does not already auto-update based on your settings,” read one
customer communication, likely targeted to travelers. The buyer communication
detailed that travelers who had booked on the platform in the last 120 days would
receive a direct notification from the company on Jan. 31.

It continued: “Your existing profile information, trip plans
and expenses will follow you to the new app, so you won’t need to re-enter any
information. Keep an eye out for all the exciting updates to the TripActions
brand and experience next week.”

A TripActions spokesperson declined to comment for this
article. It is BTN’s understanding that U.K.-based subsidiary Reed & Mackay, which TripActions acquired in 2021, will not be incorporated under the new brand.

TripActions on Aug. 12, 2022, applied to the U.S. Patent and Trademark
Office to trademark the name “Navan” for broad usage on products touching
travel booking, travel management and expense. Skift
questioned the company at the time whether TripActions was getting a new brand.
The travel management company denied there were any impending changes at the
time.

The times have now changed.

Leading up to the rebrand, TripActions in October raised more
than $300
million in Series G funding, bringing its total valuation to $9.2 billion,
according to the company. BTN named CEO Ariel Cohen among its 25 Most
Influential People in Business Travel in 2018,
2021
and 2022.

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BTN Europe editor-in-chief Andy Hoskins contributed reporting to this article.