Professional networking website LinkedIn is reportedly working on a video advertising product that would allow marketers to target users on the platform while they are watching movies and TV shows on streaming services.
“In-stream video ads can change the way brands and buyers reach and engage their audiences,” news agency Reuters cited Penry Price, vice president of marketing solutions at LinkedIn, as saying.
The move makes sense for the Microsoft-owned company because it generates most of its annual ad revenue with ads sold on its news feed.LinkedIn’s revenue jumped 34% to $3.5 billion last year, helped by advertising demand and subscriptions for recruiters, job seekers and sales professionals, the publication said.
It is to be noted that major advertisers are jumping into the market for ads on video-streaming services. With this move, LinkedIn looks to cash in on the fast-growing streaming ad market.
It could use the data it has accumulated on its 930 million users to gain a bigger share of the $60 billion businesses spend advertising to other businesses, a report by The Information added.
LinkedIn AI-powered features
Recently, LinkedIn introduced AI features to help advertisers write ad content as part of its strategy to expand ads business. The company has also introduced an AI-generated messages feature in LinkedIn Recruiter that enables employers to create personalised InMail messages for potential candidates based on the data in their LinkedIn profiles.
“In-stream video ads can change the way brands and buyers reach and engage their audiences,” news agency Reuters cited Penry Price, vice president of marketing solutions at LinkedIn, as saying.
The move makes sense for the Microsoft-owned company because it generates most of its annual ad revenue with ads sold on its news feed.LinkedIn’s revenue jumped 34% to $3.5 billion last year, helped by advertising demand and subscriptions for recruiters, job seekers and sales professionals, the publication said.
It is to be noted that major advertisers are jumping into the market for ads on video-streaming services. With this move, LinkedIn looks to cash in on the fast-growing streaming ad market.
It could use the data it has accumulated on its 930 million users to gain a bigger share of the $60 billion businesses spend advertising to other businesses, a report by The Information added.
LinkedIn AI-powered features
Recently, LinkedIn introduced AI features to help advertisers write ad content as part of its strategy to expand ads business. The company has also introduced an AI-generated messages feature in LinkedIn Recruiter that enables employers to create personalised InMail messages for potential candidates based on the data in their LinkedIn profiles.
Furthermore, the company also launched an AI feature that will enable users to create summary and profile headlines for users by analysing the information they provide about their work experiences and skills.
“This can help LinkedIn job seekers make a good first impression on recruiters because the name and headline are the first things recruiters see on their profiles,” the company said.
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