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Ladbrokes, Neds owner to quit jersey sponsorships amid gambling ads backlash

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The survey, conducted for this masthead by Resolve Strategic, revealed that only 25 per cent of respondents believed gambling and betting companies should be allowed to sponsor sport, while 62 per cent prefer a ban and 14 per cent are undecided.

The findings highlighted the growing debate over the money pouring into major sport from sectors fiercely opposed by critics, who say the result “normalises” industries that harm the environment or the community.

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The government announced on Monday that online wagering companies will be required to ditch the phrase “gamble responsibly” by March next year in favour of new taglines that prompt gamblers to consider the consequences of losing a bet.

The new taglines include: “Chances are you’re about to lose”; “Think. Is this a bet you really want to place?” ; “What’s gambling really costing you?” and “What are you prepared to lose today? Set a deposit limit”.

Popular online wagering services Bet 365, Sportsbet, Ladbrokes, Neds and Pointsbet are among those required to apply the new taglines.

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