Interakt’s new WhatsApp integration aims to expand sales platform to 1000+ merchants – Times of India

Interakt, a Jio Haptik product built on the WhatsApp Business Platform, has launched WhatsApp Sales Channel app on the Shopify App Store. The partnership aims to work towards getting rid of the sales silo and making the entire customer journey a seamless experience. Brands like Okhai, Bunaai, Blissclub, House of Mangalam, The State Plate, KIRO Beauty, Superbottoms, Purple Panchi, Shumee Toys, Motherly, and more are using this integration.
This new integration enables merchants to auto-sync their Shopify store with WhatsApp in a few clicks & helps them share their product catalogs with customers automatically via WhatsApp. Moreover, they can send their catalog at scale on the platform.
Commenting on this partnership, Ahshad Jussawalla, VP & Business Head, Interakt, said, “The launch of our WhatsApp-based sales channel app on Shopify is going to work towards solving multiple sales, marketing, and support issues for the merchants. Many of the brands already using Interakt have witnessed a 65% increase in the cart recoveries and an 80% reduction in marketing & CRM expenditures since deploying WhatsApp as their de-facto communication and sales channel.”