Intel: Intel processors will soon have new names, here’s what they will be called – Times of India

Intel is reportedly changing the branding of its processors. The US-based chipmaker is dropping the “i” in “Core i9,” “Core i7,” “Core i5” and “Core i3”. The company won’t refer to its next series of processors as “14th Gen”, a report said.
According to a report by The Verge, Intel is planning to sell three tiers of consumer chips: Intel, Intel Core, and Intel Core Ultra.
Why Intel is changing the name
The report cited Intel branding experts as saying that due to “i” in the names, “the all-important word ‘Intel’ was getting lost.” The company also said that Meteor Lake chips, which are coming in the second half of 2023 offers the company an opportunity to refresh the moniker.

“When we looked at how the tech press, how our retailers, our OEMs, our partners talk about it, it was interesting to see how we got shortchanged all the way to a letter and a number,” The Verge quoted Christopher Hirsch, Intel’s director of product branding, as saying.
According to a research by the company, it was “Core,” not “i5” or “i7,” that triggered associations with Intel.
“Does ‘I’ represent Apple with iPhone and iPod? Was it simply an unknown? That was one of the costs of people not knowing they’re our products,” Hirsch said.
What will new names signify
Apple’s “Ultra” processors represent performance and “Ultra” on Apple Watch essentially represent performance as well as feature-rich offering. But the publication said that the “Ultra” moniker in Intel processors doesn’t necessarily mean speed or style or luxury.

According to the report, the company hinted that Intel’s Ultra products will have “bigger feature sets” with “Arc-level graphics integrated into the processor that you won’t see on any products in the mainstream Core space,” AI capabilities (like AMD, Apple, and Qualcomm), and the “absolute best performance.”
Where, before, the question might be “Am I an i7 guy, am I an i9 guy,” it’s now “Are you an Ultra buyer, or are you a Core buyer,” Hirsch was quoted as saying.
Last year, Intel replaced its Pentium and Celeron brands with just Intel Processor.