Each fortnight, Stephanie Darling gets inside the head of an industry expert or media personality. Ahead, Stephanie chats to beauty brand founder Shelley Sullivan.
Shelley Sullivan: “Trust your gut instincts. They’re rarely wrong.”
Beauty Insider
While working with models in her modelling agency in the 1990s, Shelley Sullivan became aware of the demand from women for “a brand that was luxurious and premium quality, yet affordable”. She’s now CEO and founder of beauty brands ModelCo (in 2002) and MCoBeauty (in 2016).
What I am loving right now MCoBeauty Invisible Facial Sunscreen SPF 50+ (mcobeauty.com, $35). It’s a three-in-one – a primer, moisturiser and sunscreen boosted with vegan collagen – so it plumps and goes on beautifully under make-up.
Beauty icon Grace Kelly. She was such a timeless, classic beauty.
The rule I live by Trust your gut instincts. They’re rarely wrong. I can have all the data and statistics in front of me but at the end of the day I make a lot of decisions based on my intuition.
Top beauty tip Always apply your tan straight out of the shower, when your skin is at a pH level of between four and five, and ensure you exfoliate beforehand. And never sleep in developing fake tan; wash off the excess before you go to bed.
Favourite colour Hot pink, always.
Must-have beauty product Tubular mascara. Everyone needs one!
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